How to reach the next 100 million users of blockchain technology.

Using cryptocurrencies right now is pretty hard. Can you imagine your parents or grandparents buying things with bitcoin or ethereum?

The single biggest driver of technology is adoption. History is very clear about the fact that adoption is necessary for every technology to succeed. Does all technology benefit mankind? Absolutely not! So why do we use it? Adoption!

Adoption is mostly achieved in two ways.

1: Ease of use:

One of the best examples of adoption is in regards to finances. Where the use of checks was a normal way of life only 15 years ago, not all but just a few banks accepted most checks, let alone merchants. What do we use? Plastic, cash or your mobile phone. Why? It’s easy, fast and direct.

2: Revenue raising of cost reduction:

Being able to raise revenue or reduce costs is also a big driver of technological adoption. A good example is the increasing use of robots in warehouses. Where these robots were more expensive than human labor just a couple years ago, a couple of big companies now are using them to make sure you get your package in time.

We believe that the promise of blockchain technology can really benefit mankind and can also undo some of the technological woes that we suffer under right now. But to create widespread use, something will have to happen.

Using the reasons why adoptions occurs, one of the changes that could help the blockchain technology is ease of use. Making it easier for everybody to buy cryptocurrencies, use them to buy other products or sell them for fiat currencies is step one in that process. Having it, save time is very important because time is getting more and more valuable. And that brings us to, perhaps a more abstract, number 2: revenue raise or cost reduction. When time is won, and we can quantify this time into value, we can see that when the promise is fulfilled, blockchain technology will give us time.

Getting back to the question we asked earlier. The answer now of course is; No. But there are a lot of companies that are working on solutions to this challenge. Making sure that people can easily use their assets is perhaps the most effective way to increase the number of users, giving them more of that most precious of assets. Time!