Even though English is the dominant market for apps in the App Store, the growth of iOS, Mac and Android device sales is rapidly expanding in other countries. It is practical to assume that localizing your apps would support users in their native language and create more opportunity to market your apps globally.
The Apple base platforms are built to work with multiple languages. The process of localizing iOS and Mac apps may be a bit time consuming, but in any case, it is necessary for the success of your multilingual apps in the marketplace and in the App Store.
We are going to go through the steps needed to successfully and efficiently localize your apps while keeping your time and cost overhead relatively low.
There is a common misconception amongst developers that localizing your app consists of only translating your app strings and interfaces into multiple languages. Unfortunately this is not enough. In fact we think that localization should be approached first and foremost from a marketing and user experience point of view, which leads to starting by addressing all the steps that happen before the user downloads your app including search and discovery as well as communication.
Step 1: Localize your App’s metadata for the App Store
The first thing you need to do is to localize your app’s metadata by translating title, keywords and description into multiple languages. This is a step that many app owners and developers miss although this is the first thing that users see about your app when they encounter it in the App Store. Even if you did nothing more after this step you would still get a wider audience attention and therefore downloads.
This step in itself involves:
- Downloading our app’s metadata from iTunes Connect
- Submitting them to a translation service
- Manually copying and pasting each translation into iTunes Connect with a new release of your app.
If you want to automate this process, fortunately TraductoPro takes care of all these steps for you. All you have to do is download or open TraductoPro then:
- Create a iTunes Connect App Store Information project.
- Login with your iTunes Connect account and TraductoPro will automatically download your metadata.
- You then have the option to add up to 34 languages to the cart and order translations right from within the app; or translate them yourself. Typically from within minutes to a couple of hours you will receive all your translations.
- Click the export button to export all your translated content into iTunes Connect in a single click.
Stay tuned for the next step!
