The Benefits of a Video Testimonial for Small Businesses and Startups

The Benefits of a Video Testimonial for Small Businesses and Startups

The battle in the world of marketing is extremely tough. Day by day you must compete against your contemporaries in order to optimize your strategies, differentiate yourself from other brands, build a reputation that increases the credibility of your business and allows you to build a trust bond with consumers. It’s too much, right?

Well an excellent technique to achieve all that seems impossible, yet you have it in front of your eyes, very close to you: A Video Testimonial!

Joining customers and prospects, boosting brand awareness and increasing sales are legitimate concerns for any business manager. Making use of a video testimonial is the answer.

Year after year, the popularity of video testimonials keep growing. All over the world today, users consume nearly 25 hours of video on the Internet per month. In 60% of cases, they watch videos of products, believing that they are more certain of their act of purchase, after viewing. There is no doubt that this consumer habit has a huge impact on how to promote your business on the Internet. More than just entertainment, video has become the preferred means of communicating with target audiences.

Some reasons to use a video testimonial include:

1. Reaching a much wider audience

Businesses that use videos testimonials are better optimized and more likely to appear on the first page of search results. Being strongly shared on social networks, videos can become viral.

2. Increase sales

Internet users are 65 to 85% more likely to buy a product after watching a video testimonial. It mitigates consumer doubts and convinces more when incorporating it.

3. Promote your products and services

The video testimonial allows you to present your product, or even service, in a way that the photos and the text do not allow. The majority of people prefer to watch a video rather than read a text. With this, you can get your message across and capture potential customers who, at other times, would not have taken the time to fly over the pages of your site.

4. Improve your conversion rate

Adding a video testimonial to your site makes it six times more likely to convert a visitor into a customer. To achieve your goals, integrating video testimonial into your marketing strategy becomes a powerful asset in the face of competitors who do not yet have one.

In conclusion, you can increase your brand awareness and leave your footprint in the minds of people through a video testimonial. When buying a product, consumers will be more likely to buy yours because they will remember your offers through your video testimonial and its competitive advantages.

Whether you want to increase your sales, share your know-how or increase the visibility of your small business through a video testimonial, Vapeskorea is here to help you with video testimonials that would inspire your customers to take action.

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