TrailmapperinThe TrailSupercharge your (remote) voter contact efforts with this new tool from TrailmapperDitch your campaign’s “shift tracker” spreadsheet for a smarter, simpler solution from trailmapper.ioJul 22, 2020Jul 22, 2020
TrailmapperSupercharge your (remote) voter contact efforts with this new tool from TrailmapperDitch your campaign’s “shift tracker” spreadsheet for a smarter, simpler solution.Jul 22, 2020Jul 22, 2020
TrailmapperinThe TrailCampaigns, COVID-19 & Contingency PlanningDISCLAIMER: Stay safe out there political people. Adhere to CDC guidelines and the advice of State and local authorities. This election —…Mar 30, 2020Mar 30, 2020
TrailmapperinThe TrailBikeshedding — Why campaign teams waste time on meaningless tasks, and how to stop doing it.via “Urban Dictionary: Another name for Parkinson’s Law of Triviality. It’s when an individual or group fixates on discussing trivial…Feb 24, 2020Feb 24, 2020
TrailmapperMeme Culture is taking over politics. Or is it?Last week, Democratic Presidential Candidate Michael Bloomberg attracted attention with an unconventional advertising blitz — via…Feb 16, 2020Feb 16, 2020
TrailmapperWhy Trailmapper?This week I presented Trailmapper — our campaign management & operations platform — at the Microsoft Innovation & Policy Center for the…Feb 1, 2020Feb 1, 2020
TrailmapperThe Right & Wrong Way to Respond to Breaking News [Part 1]Something big is about to go down, or maybe it already happened, and the news just dropped. Your campaign has to get something out on the…Dec 19, 2019Dec 19, 2019
TrailmapperTrail Tales: 3 Political Campaign Myths, DebunkedTL/DR: CAMPAIGNING FOR ELECTED OFFICE IS FAR LESS GLAMOROUS, A LOT MORE WORK, AND SIGNIFICANTLY MORE COMPLICATED THAN MOST EVERY FIRST-TIME…Dec 9, 2019Dec 9, 2019
TrailmapperCampaign Fitness Test [Part 2]: Skin in the game.TL/DR: Most people know that campaigning for public office requires a significant investment of time, energy, and other resources, but how…Dec 2, 2019Dec 2, 2019
TrailmapperPre-Launch Campaign Fitness Test [Part 1]: Time TrialsFrustrated with the status quo? Disappointed with the leadership at City Hall, the State Capitol, or Washington DC? Every year, hundreds…Dec 2, 2019Dec 2, 2019
![The Right & Wrong Way to Respond to Breaking News [Part 1]](https://miro.medium.com/v2/resize:fill:160:106/1*CW27CaF2Wc9mLsqJWZnU5A.jpeg)
![The Right & Wrong Way to Respond to Breaking News [Part 1]](https://miro.medium.com/v2/resize:fill:320:214/1*CW27CaF2Wc9mLsqJWZnU5A.jpeg)
![Campaign Fitness Test [Part 2]: Skin in the game.](https://miro.medium.com/v2/resize:fill:160:106/1*LlegfrKuD0rvC-cC4Nlt0A.jpeg)
![Campaign Fitness Test [Part 2]: Skin in the game.](https://miro.medium.com/v2/resize:fill:320:214/1*LlegfrKuD0rvC-cC4Nlt0A.jpeg)
![Pre-Launch Campaign Fitness Test [Part 1]: Time Trials](https://miro.medium.com/v2/resize:fill:160:106/1*wTNGQ_CrskaHG_uwDK7bUA.jpeg)
![Pre-Launch Campaign Fitness Test [Part 1]: Time Trials](https://miro.medium.com/v2/resize:fill:320:214/1*wTNGQ_CrskaHG_uwDK7bUA.jpeg)
