How to batch-create your marketing content (and save yourself hours of time!)

What is content marketing?

We all know that content is the backbone of successful marketing. We’ve heard it time and time again, but what does ‘content’ really mean?

Whether you’re using it online or physical marketing such as a poster, flyer, or magazine; What you write, the images you use, the video you produce, is all representing your brand. That’s a scary thought, right?, and probably the one that keeps people from producing the content that could change their business!

A lot of the struggle around content is people’s perception of what the end product should look like. If you struggle to create content then the chances are that you either don’t identify with your core customer, or you’re trying to write like someone you’re not. Let me explain what I mean by that:

If you’re someone who feels comfortable in a city-suit, has a napkin at the formal breakfast table, reads the broadsheets in 1st class on the commuter train, (because let’s face it — the Metro is too big to read in the new, tiny, standard class seats!). Then writing like, and for, that person will come naturally to you.

If that isn’t you then it will be really hard to do; you’ll find yourself with a thousand reasons why not to do…