Put the maximum efforts to research online and check out your competitors before finalize which social media tools will work best for you.

Social media represents a great opportunity for brands, companies and individuals looking to build their voice and attract new customers. Promote your social media presence on your website with Like Us widget of Facebook, Display Latest Tweets in Blog, Business Cards, On Each Newsletter and Piece of Marketing Materials.

Facebook is an important tool for any website marketing plan, for travel agents, an important step to create a Facebook Fan Page that allows customers to post you questions directly. Use an online tool like Static FBML App in Facebook Tabs feature to add information like your services, reviews and promotions. Post helpful reviews, Share your destination pictures on Flickr/Pinterest. Sharing helpful Guides, honest reviews, and real-time travel news, future travelers will understand you as a knowledgeable specialist.

Images are Powerful Marketing Tools, Expert Travel Agents Are Using Social Media Platforms like Facebook, Flickr, Pinterest, and Instagram to Promote Destinations in Creative Ways, Create Interest and Engagement with Beautiful Pictures of Destination and Best Deals.

You can also create Pinterest Boards with Different Titles like “Best Travel Deals”, “Best Places to Travel” and that is the great way to drive traffic to your website.

Use Social Media Platforms to offers Great Deals, Last Minute Deals, Special Hotel Room Rates and You Will Be Able to Win over New Business.

Social media is a great way to deal with client issues as they come up. By having an Online Presence, Clients Can Contact You Directly with Theirs Queries Providing You with A Chance to Resolve the Issue before It Escalates. Keep the customize tabs so your clients can post any issue if they face during the traveling.

Engage Your Audience with short Questions and latest updates, Instagram is awesome for going Viral, your network on Instagram can share your lovely photos in Facebook and twitter.

Also use Video as a marketing tool in your website, blog or networks, most of traffic comes from video marketing.

• Sharing your best offers and great travel deals viral to reach your targeted audience before others do
• Sharing blog posts.
• Creating and promoting Tips, Latest travel News & Updates
• Sharing customer testimonials videos, company newsletters and many more.
• Use social media platforms as a customer service tool, Like Twitter.

Quick Tips about Importance of Website

Your travel agency needs an innovative website. Every organization needs a website, especially if it is involved with travel. So you have to build your website with blog and social media sharing options.

Keep a Clear Navigation

According to user behaviors, you have to explain clear navigation because users just want to get theirs task done, they don’t care if you are offering other 1000 products, they should able to find what they want in the way of quickly and easily.

Allow your clients for “Subscribe to newsletter” and develop the database for Email marketing campaign. If you want your clients to book your best deals, then every page and sub page about a website needs a call-to-action links move to the next step Book now and Check availability. These call-to-action links need to be highlighted in Buttons with links.

You can have best design and system but you will need to offer quality products to your clients. You need to have quality products that your clients want to buy. And you need to represent your video, images Gallery, Testimonials in right direction according to user behaviors.

Author: Jayesh Pau is a Technical Writer in Travel Technology @ TravelCarma
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