Over the past two decades, travel technology solution has made its significant impact on the travel/tourism business; having a latest technology infrastructure has become crucial for companies running under travel industry. This development, however, helped companies to minimize manual tasks, decrease complete operational costs, increase operational efficiency and reach their targeted audience with minimal cost and time.

Create and Build your brand: The Content and Pictures on the website should clearly represent about relevancy of your business, and what differentiates you.

* Suggest expertise in the destinations, activities, or special deals you sell. This comes from presenting quality content about your relevant business. If your focus is Iceland, write about unique travel experiences to a few key European countries; show a few sample custom itineraries, etc.

* Make a creative design with its beauty and elegance. Travel product is an emotional sell, so capture emotions with awesome, stunning pictures

* Create the awareness about your product and trust on users, Build trust — Have an “About Company” section in website. Tell people about your Organization, your area of expertise, experience, and why you’re passionate about it all. Include a professional Picture of yourself so it will help to create maturity level of your site.

* Develop the site with Easy CMS, as an agent to make content edits yourselves, e.g. changing text and photos, without the help of developer. Last but not least, the site should be affordable and simple to maintain.

It has been observed and analyzed as a travel technology consultant, I highly recommend a Facebook Fan Page for your travel business. Get your customers to be fans and to post reviews of your travel services. Engage them with insights, Guides and other best deals.

It is fine to post some specials offers, but a Facebook page is best used when it’s less about self promotion and more about engaging with fans and being helpful with your guides in popular destinations.

Get yourself or your travel agency written up in national news or at least your local newspaper. Get clients to write you endorsements on LinkedIn. Build your reputation with real traveler reviews on a referral service.
Another goal would be to get found on all the search engines, high traffic travel business directories and social media platforms.

Since travel is highly, even intensely, competitive on the Internet, that’s not a big deal but you need to develop your site User/SEO Friendly with complete call of actions features, update technical SEO points and unique content with targeted business keywords.

Author: Jayesh Pau is a Technical Writer in Travel Technology @ TravelCarma
Visit Company Profile: http://www.travelcarma.com/travel-agency.htm