The music industry has never been more crowded. Millions of artists are in constant competition for the attention of listeners worldwide. For that reason, promoting your music online can be incredibly difficult. With that in mind, we decided to write this small guide on how to promote your music online…

In an age of media proliferation, product placement in music videos continues to be a popular method of advertising for brands who can afford the price tag. Unlike advertising by conventional means, product placement in music videos are an attempt to ‘subliminally’ influence consumers through popular culture. Doting fans will…

Content Marketing isn’t new. It’s actually more than 300 years old. When people think of content marketing examples, blog posts, videos and infographics are typically the first things that come to their mind. What many don’t realise however, is the fact that content marketing was being practiced long before the…

Marketing degrees are broken. Let me explain. Aspiring marketers looking for work after graduating are beginning to realise that what they’ve learned during their time at university is, to say the very least, inadequate. Why? Because a lot of marketing degrees are all theory and no practice. The truth of…

Advertising has continually evolved since its inception due to advertisers consistently seeking the best ROI (return on investment) possible. Typical advertising platforms such as Television and Radio have been utilised by businesses to promote their products and services for decades. However, the popularity of advertising on these mediums has declined…

‘The Best Men Can Be’. That’s the tagline of Gillette’s new ad campaign that focuses on highlighting social issues such as bullying, the ‘#MeToo’ movement and sexism. Launched on 13th January, Gillette’s new ad campaign has divided opinion and re-ignited the debate about brands that politicise adverts with hot-button social…

What makes a good advert? Although some may argue that this is a subjective question, many experienced advertising practitioners will insist that there is, in fact, a ‘right way’ to design an advert. The discussion around what makes a good advert is one that is multifaceted and complex to approach…

Choosing a social media advertising agency can be an absolute minefield, even for the most experienced of business owners. A saturated market coupled with a lack of transparency has created a a confusing environment for clients looking to outsource their marketing. Alongside this, the industry is facing somewhat of a…

Cannabis Marketing has changed drastically over the last 10 years. It has gone from an unregulated industry that operated outside of the law to being recognised as one of the fastest growing opportunity by investors all around the world. To put it in to historical context, the next 15 years…