Unlocking the Power of UGC: A Data-Driven Approach to Genuine Content Creation
3 Steps for UGC That Resonates With Your Audience
As an agency owner, you know that creating effective marketing campaigns is essential to the success of your business. One way to do this is by incorporating user-generated content (UGC) into your campaigns. This can help you connect with your target audience on a more personal level and build trust and credibility with them. Learn more in this video.
One of the initial options that many businesses and agencies attempt is to collaborate with known influencers, conduct cold outreach, or utilize their internal creators. However, this approach often results in a mismatch between the creator’s actual interest and the required content, leading to disingenuous and monotonous content.
Setting up a UGC campaign that has creators that actually love the product may seem daunting, but it doesn’t have to be. At least not, if you follow a data driven approach. By following a three-step process, you can create a UGC campaign that has data to validate or falsify at least 3 different hypothesis with 9 different personas, delivers genuine content that performs and doing so in a streamlined workflow that saves you time and money.
Step 1: Setup a data-driven UGC testing framework
The first step is to set up a testing framework and campaigns with 3–9 creators. Instead of working with one large influencer, consider working with smaller creators to test different messaging and personas to see what resonates with your target audience. Create at least three hypotheses on what messaging would work for your audience and get three creators to create something for each of them. This creates nine videos in total, allowing you to test different UGC campaigns without getting lost in the search.
Many businesses are still stuck in the influencer marketing rut, relying on a few big influencer names to bring in sales. But without a data-driven approach, how can you be sure that you’re getting the highest converting content? At Trendt, we believe in a smarter way — by leveraging the power of user-generated content and testing multiple creators, you can ensure your marketing campaigns hit the mark every time — Daria Pieper
For example, your ideal customer persona is a 25–35y old cat lovers. You think what are the 3 messages that would catch their attention would be:
- The most loving cat food
- The best quality cat food
- The quickest cat food delivery
You order a video with the emphases on each of them from 3 different creators. That creates 9 video’s in total. At Trendt we work with agencies to help you set up those hypotheses and our platform provides access to a range of creators so that you can test different UGC campaigns without getting lost in the search.
Step 2: Find the right creators to get genuine, yet high-quality content production
When creating UGC campaigns, it’s important to have content that feels genuine and authentic. Customers are savvy and can easily spot when content is staged or overly scripted. By using a platform like Trendt, you can access content from real people that resonates with your audience. Our team of experts can also help you craft high-quality scripts that showcase your product’s unique value proposition without sounding fake or overly promotional.
Alternatively, you can help you source creators from your own customer base. You can reach out to your customers through email or social media, and ask if they would be willing to share their experiences with your brand. You can also offer incentives such as discounts or free products in exchange for their content.
Once you have received user-generated content from your customers, it’s important to ensure that it aligns with your brand’s messaging and values. You can do this by moderating the content before it goes live, and providing feedback to your customers if needed.
The disadvantage of sourcing UGC from your own customer base, is that the quality of the video, such as the lighting and script are often not good enough to use for advertisement.
At Trendt, we can help you with this process by providing tools to moderate the content and ensure that it aligns with your brand’s values. Additionally, our platform allows you to easily showcase the content on your website or social media channels, creating a sense of community among your customers and showcasing the authenticity of your brand.
Step 3: Streamline and Optimize for Performance
To get the most out of your UGC campaigns, it’s crucial to have a streamlined workflow that maximizes efficiency without sacrificing quality. Here’s a few tips on managing your workflow:
- Set clear guidelines: Clearly define what type of content you are looking for and what is acceptable for your brand. Provide detailed guidelines to creators on the format, length, tone, and message of the content you need. Platforms like Trendt.me can help you create briefs that are always understood.
- Always review and approve the content before publishing it to ensure it meets your brand standards and values. Make sure the content is error-free, on-message, and resonates with your target audience .Use moderation tools to make this more efficient. If you’re using a platform like Trendt, use built-in moderation tools to ensure content is screened and on-par with your quality standards.
- Provide feedback: Encourage creators to submit multiple versions of their content and provide constructive feedback to help them improve. This will also help you refine your content requirements and messaging.
- Test through independent ad-sets. Setup ads campaigns that fairly test the different ads against eachother. Tip: Make sure to set your budgets equality to all the ads and turn of any automated budget optimizations.
- Encourage engagement: Once the content is published and the best ads are selected, encourage engagement by responding to comments and sharing it on social media. This will not only help build trust with your audience but also provide valuable feedback for future campaigns.
By following these three steps, you can create a UGC campaign that delivers results. Don’t be intimidated by the idea of creating a UGC campaign. With the right process and tools, it can be a powerful way to connect with your audience and drive sales.
Boost Campaigns with UGC
About Trendt
If you’re struggling to find creators or influencers that meet all your client’s requirements, Trendt can help. Our platform provides quick, extremely high-quality user-generated content from the best creators all around the globe. You can schedule a call with us to get you and your client in contact with creators from around the world. We offer a 100% money-back guarantee, so it’s risk-free.
Why Trendt
We have successfully implemented this three-step UGC campaign process for hundreds of businesses across various industries. Our clients have seen significant improvements in their marketing campaigns, with results showing up to 3x more effective than traditional campaigns.
Through our platform, we have been able to connect our clients with the best creators from around the world, and help them test multiple messaging and persona strategies that resonate with their target audience. By doing so, we have helped businesses create genuine and authentic content that customers trust, without sacrificing quality or budget.
Our success stories are a testament to the effectiveness of our three-step UGC campaign process. Our clients have achieved higher engagement rates, increased brand awareness, and ultimately, more sales. By partnering with Trendt, businesses can take advantage of our proven track record and expertise in creating successful UGC campaigns.
In conclusion, if you are an agency owner struggling to find the right content creators or influencers that meet all your client’s requirements, and looking to create a consistent process of creating content that resonates with your target audience, our three-step UGC campaign process can help. With Trendt, you can streamline your workflow, access genuine and authentic content, and ultimately achieve more effective marketing campaigns.
