Brian Clark is the Founder and CEO of CopyBlogger Media. They run CopyBlogger.com, one of the most successful marketing blogs on the internet, with a huge audience. On top of their audience they have built a very successful business by bringing to market products that their audience wants.
Do you want to learn about content marketing and how to get started?
Are you wondering if content marketing is for you and will work for your business?
We will address that question and many more in this interview including:
- How a company that feels that their product or service is being commoditized can use content marketing to distance themselves from the competition.
- How to promote your content now that the social media “free ride” is going away.
- How to get publicity for your business.
Listen now and you’ll hear Brian and I talk about:
- (05:00) Introductions
- (09:00) Can any business use content marketing?
- (12:00) How should a B2B company get started with content marketing?
- (15:00) What advice do you have for companies faced with stiff competition?
- (17:00) How do you avoid being commoditized?
- (19:20) How do you suggest people promote their content?
- (22:00) How does one get publicity for their content?
- (28:30) What is the New Rainmaker platform?
- (39:00) What are some of the features that are going to be added?
- (48:00) What advice would you give me to get traction with hospitals?
Resources Mentioned
Trent Dyrsmid writes at BrightIdeas.co, where he shares proven marketing strategies you can use to attract more traffic, increase conversions, and maximize profits. For bright ideas on how leverage content marketing and marketing automation, join his free newsletter.
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