Graig Presti is founder and CEO of the agency, LocalSearchForDentists.com. This is Graig and I’s third interview and this time we are talking about something that nobody in the marketing world is talking about … leaving a bunch of money on the table.

What is this missing element? How and when to inject use of the telephone into your marketing and sales sequence. We will talk in detail:

• When should you call
• Who should you call
• Why should you call them
• What should you say in the first 10 seconds of the call.

We are NOT talking about cold calls.

For higher price point items, there comes a point in life-cycle of a lead when they need to talk to you. When you call your warm leads, there is a very specific way to handle the conversation. If you don’t have a process you will probably have a high failure rate and kill many great leads.

Looking for warm calling tips, including exactly what to say? This is the episode for you.

Listen now and you’ll hear Graig and I talk about:

(01:00) Introduction
(09:00) How does the phone play a role in marketing?
(17:00) How should your structure a call with a prospect you’ve not talked to before?
(21:00) How do you ask “trick questions” that make you look like an expert?
(25:00) Overview of Trent’s first call with a prospect
(32:00) How do you pre-qualify a prospect prior to making a call?
(34:00) How can a survey play a role.?
(42:00) How does silence play a role in closing?
(44:00) How do you recruit salespeople?

Resources Mentioned

GrabTrentsBonus.com

Trent Dyrsmid writes at BrightIdeas.co, where he shares proven marketing strategies you can use to attract more traffic, increase conversions, and maximize profits. For bright ideas on how leverage content marketing and marketing automation, join his free newsletter.