Nathania Stambouli is the Director of Marketing for Via Trading. Via Trading is a wholesale liquidation company based in Los Angeles, California, that helps department stores and manufacturers liquidate their unwanted inventory. Via Trading takes over unwanted inventory in large truckloads, warehouses it and then sells it in lots to smaller merchants.

Nathania handles all aspects of online and offline marketing. She has been with Via Trading for 10 years and has been pivotal in the growth of the organization from a marketing perspective.

We will talk about all of the things that Nathania has done in the past. What worked in the past? What bombed? What is working right now?

There are some real golden nuggets, especially if you are relatively new to online marketing.

Listen now and you’ll hear Nathania and I talk about:

• (02:00) Introduction
• (04:25) What marketing activity has worked well over the last year?
• (05:35) How do you find the blogs ended up being partners?
• (06:30) How did you create emails that converted so well?
• (08:32) What are some of the key lessons your learned from blogging?
• (10:20) How did you determine what to blog about?
• (12:17) What advice would you give to people who haven’t yet done video?
• (14:00) Please describe how you are widening your reach.
• (17:45) How are webinars helping you to drive qualified leads?

Trent Dyrsmid writes at BrightIdeas.co, where he shares proven marketing strategies you can use to attract more traffic, increase conversions, and maximize profits. For bright ideas on how leverage content marketing and marketing automation, join his free newsletter.