Are you interested in marketing to the healthcare niche? Are you a marketing director for a health services provider now?
Shawn Gross has a background in working with two major hospitals after earning his marketing stripes in dot com startups in Boston & NYC. His appreciation for nimble marketing carried over into healthcare marketing. He helped both Mass General and Tufts Medical Center redesign their websites to improve the user experience.
Six months ago Shawn joined White Rhino, a strategic marketing agency, that is focusing on growing their healthcare practice. He will share the digital strategies they are using to pave the way for their healthcare clients to attain digital marketing success as they adapt to 21st century marketing and changing times in healthcare.
Listen now and you’ll hear Shawn and I talk about:
- (03:40) Introductions
- (06:00) Why are so many hospital websites not set up with patient in mind?
- (12:10) What can hospitals learn from Amazon.com
- (14:50) What is the best type of content to use to attract visitors?
- (20:30) What kinds of calls to action work well in healthcare?
- (25:10) What kinds of Google Adwords play a role in marketing?
- (30:30) Where do you think content marketing is going in Healthcare?
- (34:40) How can providers ensure that content sent is the most relevant?
Resources Mentioned
Trent Dyrsmid writes at BrightIdeas.co, where he shares proven marketing strategies you can use to attract more traffic, increase conversions, and maximize profits. For bright ideas on how leverage content marketing and marketing automation, join his free newsletter.
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