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…eople than yourself, so you want to make sure that whatever you design will stand the test of time. The more complex your logo mark is, the harder it will be to work with it, and the more chances there are for other people to mess it up.
A logo has to be easily recognizable. Which means, whatever logo mark you design, it has to be a shape that allows for quick recognition. Instagram actually does a pretty good job at this with their new glyph. While it seems somewhat gen…
“A brand is a promise. A good brand is a promise kept. ”― Muhtar Kent