How should a person react sagaciously to bad online reviews?
It is a business fact that from time to time, something goes crooked and a client winds up being upset. And when a client feels your merchandise or service didn’t live up to their anticipations, at times they want to tell the world, noisily. And it is not fun to be on the receipt end. Egos get battered, angers flare and the mindless reaction is to directly go on the defensive. However, there is a better way to react to these circumstances that will not only save your business reputation but even possibly win back that unhappy client. After reading the rest of this article, you will be better armed to monitor and manage your brand repute from negative comments made on social media, forums, Technology Resource Group Review sites and the like. For being sagacious, you need to know first what you have to avoid seeing the negative reviews about your firm.
With the age of the Internet, it is so laid-back for a hot-headed client to take their complaint online by writing bad reviews. Whether they fall back on Twitter or Facebook or leave a comment on review sites like Yelp, Google Places or Yahoo! Local, how you handle this scenario makes all the difference to your business repute. When a customer doesn’t feel their condition is resolved or they have not been heeded to, word of mouth can spread like wildfire. It is for sure that you have witnessed this many times yourself when a firm has apparently aggrieved a furious customer and suddenly everybody is adding their story to the mix. It can get foul very fast. That is why it is imperative to handle bad reviews speedily and levelheadedly to maintain your repute. First, let us find out what not to do. Here are the principal mistakes business owners make when replying to negative reviews online:
· They take the review personally, get self-justifying and turn it into an uproar match with the client.
· They have friends post fake reviews on their behalf.
· They intensify the situation by repudiating there was a problem to start with. Or they make the client the one to blame, which in turn makes them even more annoyed occasioning in even more of a negative impact.
· They become absolute rude, upsetting or make sarcastic comments about the customer.
· They point their fingers and blame something or somebody else.
