The prominent factor for a business to thrive is effective promotion, as promotion is the easiest way out to boost your sales graph. But as the world has transformed into a digitalized ball of businesses attracting multiple cultures; the sales growing activities are becoming even more critical and challenging for the entrepreneurs. This also applies for the English Language Translation industry that is the major basis of business dealings all over the world. Since, generating leads and achieving sales growth is typically dependent on convincing people to buy your products/services; therefore, the translation into English language is specifically demanded and recognized by the hi-end organizations in the current market scenario.
English Translation Influence on Social Media
As mentioned above, English language is the leader of the business world. Hence, the marketers invest a significant amount of their time in unfolding a number of ways in which English translation can prove as an aid for boosting sales. One of such effort that is highly in vogue in the current year is the usage of social media.
Social media has been utilized for a number of years to increase the follower-ship and eventually the sales. But, most of the segments remain untapped due to the sharing of posts, news and other feeds in the non-native language. That is, the companies were unable to reach out to a major proportion of individuals. This gave birth to the need of promoting translated and localized content on social media. Again, English is specifically chosen for this, as it is a widespread language in the entire universe.
With such an influence of English translation, companies today are able to:
- Target the 72% of the internet users who remain engaged in some or the other activity on the internet.
- Reach to the 89% of the prospects belonging to the ’18–29’ age group, while 43% of those who are above the age of 60.
- Achieve 25% of the sales, in the sector of luxury goods.
Reports say that the online selling platform increased by 20% due to the sharing of localized and translated English content.
Which Media Platform to Consider?
If you are an entrepreneur planning to achieve greater sales via social media marketing, then the following platforms might be beneficial for you, as a notable amount of people can be targeted via authentic English Language Translation content. In short, reaching out to them with a localized and translated content will simultaneously increase your brand image as well as sales.
• YouTube- 14.8%
• Facebook- 72%
• Twitter- 10%
• Others- 5%
StumbleUpon has a greater market share than Twitter and LinkedIn. Hence, sharing on such social media platform can be more productive.
Conclusion
Your firm is right there at the top, if you deploy the correct strategies and start considering English translation as the basis for increasing sales in the international market. The correct amount of social media and the correct usage of translation is all what you need in 2015 to explore new ventures, demographics, niches and market segments.
[ Related Resource: 3 Reasons To Why Global Companies Need Italian Translation ]
