Photo by Sharon McCutcheon.

Dirty, Ugly Shame Stories: The Next Frontier of Brand Disruption

If your users carry a shame story with them, you need a very different kind of strategy.

There are pockets of shame hiding in everyday life, and every one of your users encounters them.

Some of us feel shame about status symbols like money or marriage, while others may…

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Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas

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Jasmine Bina

Jasmine Bina

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas

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