Jasmine Bina
Jul 21, 2017 · 1 min read

Hey Chuck! So glad you liked it and can apply it to your work. I’ll definitely check out Nelson’s book — thanks for the tip. I think in general, everyone is starting to understand how important emotional triggers are in messaging. People have been talking about the Transformational Economy for a while, but we’re starting to really see just how focused on self-actualization consumers are (and not just in the US, but in many global markets like China — I talk about that a little more here on Jing Daily.)

Transformation, self-actualization, wellness, self-care… it takes on many forms and is becoming a tangible need, while other previous topline desires (like social responsibility, convenience and immediacy) are moving to baselines.

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    Jasmine Bina

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    Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas