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Photo by Joel Bengs.

The Lifestyle Brand Blueprint For Tomorrow’s Companies

Lifestyle consumers are changing. Your brand should, too.

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From left: Pears Soap prescribing identity, Marlboro promising the life not lived, Glossier creating a likeminded tribe.

Start with the conversation, not the lifestyle.

Modern Love isn’t about the news. It’s about the non-newsworthy events that define our love lives.
Conception doesn’t include doctors or experts. Just the private voices of parents.

Emulation vs. empowerment.

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From left: We Are Handsome, Stellasport, Sweaty Betty.

The buck has to stop somewhere.

Elon Musk covering literally everything in his interview with Joe Rogan.

The next step in branding.

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas

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