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Photo courtesy of Billie.

On signaling behavior, moving the defaults and taking big swings

For a few weeks during the Coronavirus’ spread across the United States, Americans all spoke the same language.

Phrases like “flatten the curve” and “social distancing” entered our lexicon. Many have documented our new set of social norms, from stepping away from strangers on the street (once awkward, now thoughtful) to wearing a mask in public (once suspicious, now a sign of good citizenship).

But then these shared standards began taking on political connotations.

As government officials split over next steps in the battle against the virus, Americans fell back into factions, now perhaps easier to distinguish than ever. …

About

Jasmine Bina

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas

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