Photo courtesy of Billie.

On signaling behavior, moving the defaults and taking big swings

Photo by Robin C Samuel.

Now is the time to decide if your brand is a habit or a ritual

When markets for premium toilet paper and convenience store wine start to prove themselves, a brand reckoning isn’t far behind.

Photo by Sharon McCutcheon.

If your users carry a shame story with them, you need a very different kind of strategy.

Jasmine Bina

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas

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