Photo courtesy of Billie.

On signaling behavior, moving the defaults and taking big swings

Photo by Robin C Samuel.

Now is the time to decide if your brand is a habit or a ritual

When markets for premium toilet paper and convenience store wine start to prove themselves, a brand reckoning isn’t far behind.

Photo by Sharon McCutcheon.

If your users carry a shame story with them, you need a very different kind of strategy.

Jasmine Bina

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. | Twitter/ Instagram: @triplejas

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store