Welcome to this weeks Trivver XR Report, a weekly roundup of our favorite news in the XR field from the past week!
1. TRIVVER Featured on Forbes
By far our favorite to share, our CEO, Joel LaMontagne, took part in a webinar hosted by Coresight Research, and the conversation was written up on Forbes! Joel and Deborah Weinswig discussed the future of programmatic advertising with the growth of extended reality (XR).
2. HTC Vive And Dave & Buster’s Announce VR Arcade Deal
Dave & Busters is the quickly becoming a great place for consumers to experience VR. The eating & entertainment chain recently announced a collaboration with HTC Vive that will include exclusive content. More than 500 headsets are set to be stationed in Dave & Busters all over the US and Canada starting on June 14th.
3. New Projections: Over 55 million active VR headsets by 2022
PwC released their annual report on global media and entertainment today, and they projected that the future of VR is bright with it being the fastest-growing media and entertainment category in terms of revenue over the next five years. To put the projected more than 55 million active VR headsets in the US into perspective, that amount is bigger than the amount of current paying users on Netflix.
4. Mobile AR wars: The Apple strikes back
The race of mobile AR is on — and Apple is fighting to get on top. Apple’s AR announcements at WWDC last week include the release of Memoji, Apple’s take on Bitmoji, their take on the AR Cloud, which included a fun demo of multi-player, and USDZ, otherwise known as Universal Scene Description. USDZ was described by Craig Federighi as “optimized for sharing, while retaining great 3D graphics and…animation.” We are excited to see what happens in the fight for mobile AR dominance.
5. The Startup That Wants to Use Virtual Reality To Make The World A Better Place (From Space)
SpaceVR is trying to make our lives better by using VR to allow people locked down by gravity to experience the vast feeling of space, and they may just be onto something. They have developed the world’s first virtual reality camera satellite, and are currently planning on launching it in November of 2018. The satellite will provide a live VR feed of footage from space while users are immersed in flotation tanks to simulate zero gravity. Is this slightly crazy? Yes, but maybe the feeling of space via VR will open minds, plus it sounds like fun.
What’s your favorite story from this past week? We are still so excited about our feature in Forbes, and about the projected growth in the VR field! Come share your favorite with us on Twitter or Telegram
