Ico Review: GAMB
The Liberated, Self-Governed eCommerce Marketplace

Project Links: Website, Telegram, Twitter, Whitepaper
The centralization of e-commerce is a threat to online and offline merchants. This is because it is because rules, pricing, other costs are dictated by e-commerce entities such as Amazon. Further, a product that is in itself a hit can be copied by the e-commerce entity and sold directly.
Gambio founded in 2005, is the leader in the German e-commerce software is introducing the Global Alliance of Merchants on the Blockchain (GAMB). Their vision is to build a decentralized marketplace where the token holders are the sole decision-making entity as opposed to current e-commerce setup.
Gambio, which has more than 25,000 active merchants are in the best position to become the leading alternative to giant e-commerce entities like Google and Amazon through the GAMB project. With this, merchants will be able to keep managing their online shops locally and not be forced to adopt the cost and fees imposed by current big e-commerce companies.
Token Metrics
• Token Total Supply: 5,000,000,000
• Tokens available for sale: 35%
• Ticker: GMB
• Hardcap: US$15 million
• Softcap: US$5 million
• Total Tokens Being Sold:
¤¤ Private Sale: 50%
¤¤ Pre Sale: 50%
• Vesting:
Team and Advisor Tokens: 2 years.
Note: There is no vesting for tokens sold in the Private and Pre sale.
• Bonus:
¤¤ Private sale: 30%
¤¤ Pre sale: 15%
• Token Distribution:
¤¤ Public Sale: 35%
¤¤ Marketplace Development: 27%
¤¤ Team: 10% each
¤¤ Marketing: 10% each
¤¤ Operations: 13%
¤¤ Advisors: 5%
• Lockup:
¤¤ Private and Pre sale: none
Note: No lockup information found for Team and Advisor tokens. Unsold tokens will be shared to all contributors.
• Use of Funds:
¤¤ Marketing and Sales: 45%
¤¤ Marketplace Development: 37%
¤¤ Operations: 15%
¤¤ Legal: 3%
Roadmap
Beta launch was in July while the mainnet is scheduled in Q4 2018.

Mainnet on Q4 2019 marketplace 1.0.
Team

• Luis Krug — CEO, is a pioneer in European e-commerce. He founded his first company when he was only 25 years old. He has been managing INCUBOUT, a digital solutions company for e-commerce merchants for over 10 years and has supported more than 15 digital companies.
• Andre Münnich — CFO, is incharge of all the financial aspects at Gambio Holdings including accounting related tasks. He is the former CEO of fayteq AG and Rapid Venture Accounting.
• Emrah Hizarci — CTO, one of Europe’s leaders in e-commerce technology who is the lead architect of Commandia, Shopator, and Yeebah; these 3 host more than 20,000 online shops combined.

• Daniel Schnadt, has been an e-commerce consultant for various companies and has operated several online shops starting in his teenage years.
• Nonito Capuno, is Technical consultant for various e-learning and e-commerce businesses.
• Denis Scheller, prior to being in Gambio, he was a business developer of a fintech company based in Switzerland.
The rest of the team members are pictured below.

This group is comprised of Developers, Support, and Partner Managers.
Advisors

These advisors are experts in various aspects of e-commerce. Some of them held executive roles at well-known companies such as Goldman Sachs. They are highly educated in banking, business, media, investment, advertising, and business development and come from well-known universities such as Harvard University, University of Zurich, and Frankfurt School of Finance and Management.
Partners

The Verdict
Tokenmetrics: Strong
I love the idea of sharing unsold tokens to all contributors. This is an incentive for people to join the community as they are left with more coins than they bought originally.
Roadmap: Weak
Mainnet is too far into the future.
Team: Strong
Gambio has existed for over 10 years. This gives the executives a lot of experience to access. They are already big in the software business, media, and e-commerce but the support of other team members who are technical experts will bring success to this project.
Advisors: Strong
The Advisors are very competent but if Gamb wants to take this project worldwide, they should strive to diversify their advisory board; the same goes for the team.
Partners: Strong
It is strong but perhaps they could partner with more courier services to give their merchants various options especially that they want to take this global.
Overall Rating:
After carefully looking at the evaluation metrics discussed above, we are giving this ICO a rating of Good to Strong.
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Disclaimer: This review is not an invitation to invest but published merely for information purposes. You are encouraged to make your own research and decide only after you are well informed and that you’ve consulted an expert.
