Bride TrozelliBA vs. UX: The Great DebateLet’s just dive straight in. There are many similarities between BA and UX, but also a many notable differences.May 14, 20191May 14, 20191
Bride TrozelliUI: The Golden Ticket to a front row seat to UsersEvery app and website has an Interface. This UI is your golden ticket to a front row seat, where you get to directly face the user. Where…Apr 15, 2019Apr 15, 2019
Bride TrozelliGeneration Z and the Digital worldThis is generation that was born with an ipad in its hands. They have never known a world without the internet, cellphones or selfies, and…Mar 15, 2015Mar 15, 2015
Bride TrozelliDemystifying Personas for UX Design ResearchAs UX designers within a large financial organisation, my team and I often get asked by other parts of the business how their teams might…Jan 12, 20151Jan 12, 20151
Bride TrozelliWhat makes a great UX designer?I’ve recently noticed a lot of different articles being written about what a UX designer is, and in honor of improving peoples experiences..Jan 7, 2015Jan 7, 2015
Bride TrozelliUndercover UX: The art of persuasionAt times, UX designers will be asked to convince stakeholders of the benefits of UX. This art of persuasion is critical to UX success.Dec 3, 2014Dec 3, 2014