Top Highlights from ICE London 2019. Everything you need to know about the biggest iGaming event
Last week, the TruePlay team visited the most famous and undeniably biggest event in the iGaming industry — ICE Totally Gaming 2019. With a large bag of business cards and millions of photos, we are ready to share spotlights and tell you what ICE looks like and why it’s the right time and place to make connections.
A few facts about ICE London
London Conference Week combined three events at Excel: ICE VOX, ICE London, and LAC. With over 33 thousand people from about 153 countries, 8,500 operators representing more than 600 companies at 45,500 sqm of Excel, the massive event brought together gambling companies, operators and suppliers of software and hardware products, affiliates and everyone who is involved with the business of games.
Leaders of the industry made some great shows and invited artists from all over the globe to amuse guests of the expo. Many exhibitors welcomed guests with drinks and snacks, while others offered funny photos, lotteries, and games.
How TruePlay is a gamechanger for the market
During ICE VOX and short sessions held at ICE, the leaders of the market disclosed the most widespread and troublesome problems the iGaming business faces today.
To date, all gaming and financial transactions take place and keep saved on the servers of game providers and operators. Those are always closed and non-transparent ecosystems where data manipulations are possible on every step while changing players’ balances (financial transactions, in-game transactions, promotional transactions). Players, partners, and regulators do not have reliable monitoring tools that could provide full transparency and guarantee data integrity.
During ICE, our team presented an innovation we have developed over the past year — T3 module, where T3 stands for Transparency, Trust, TruePlay. The system is designed specifically to make online gambling totally transparent for all parties involved and increase trust and loyalty.
T3 module is a powerful tool that allows to take control of all vulnerabilities in the cycle of interaction between all participants of the internet gambling market and to make it crystal clear. With the help of the system, everyone can easily track players’ entire journey, starting with registration and deposit, ending with a payout of affiliate rewards for leads.
Game providers are keen to use the blockchain
At ICE, TruePlay met old friends, made new connections and had quite a few prominent conversations about adding new game providers to its platform.
With TruePlay blockchain solution, game providers get simplified reporting for authority, automation of calculations with operators, the trust of the players due to the transparency of the RTP games and no place for piracy. The system is designed in such a way that there is no need for game providers to modify its integration protocol, but complete the installation in a few easy steps.
TruePlay’s solution also adds value to Responsible Gaming. The platform allows to automatically track players who want to be locked at their own will to control gaming addiction and track violations of the rules of a license when exceeding specified limits for a player. For tax payments, audit and accounting for licensees, TruePlay also provides all tools necessary.
ICE London became a tried-and-trusted platform to find new partners, make deals and, most importantly, exchange and share knowledge and experience with one goal in mind — grow the industry of iGaming, make it better and trustworthy for all members of the ecosystem.
We are thankful to all guests and exhibitors, and can’t wait to see you all the next year.