Look how they assacred my boy! — I am devastated to report that the trailer for The Super Mario Bros. Movie is out. Yes, the animation looks jaw-dropping. Yes, the vocal performances (Chris Pratt notwithstanding) sound pitch-perfect. That doesn’t matter. Look at Mario’s big, bad blue caboose! Where did it go?! Super Mario, the video game character…

Put some respect on the parent/child hierarchy. — Hey. HEY. I saw that! You think I’m just gonna sit idly by and watch you ruin your child’s life before my very eyes? What am I talking about? Oh ho ho, how rich. How indulgently delicious. I saw you high five that kid of yours, friendo. …

When all you can this ad is think about. — Look, I won’t lie to you. When I first saw this ad, my superiority complex kicked in. What a travesty. What an embarrassment. What a clearly boneheaded advertisement that I—a very important (like, SO important; you wouldn’t even believe it) associate creative director —know better than to create. Then, unfortunately…

Hey. In my defense, the game keeps getting better. A bit about me: I’m old. 39 years of age, graying hair, sporadic back pain. The Young Dad triple threat! Where am I going with this? Simple: I was NOT good at building walls, ramps, structures of any kind in Fortnite. What Is Fortnite, And Why Won’t My Kid Shut Up About It? A helpful Q&A for clueless parents.medium.com …

Piece by piece, bird by bird. — If you’re anything like me, you already know the advice: When you feel paralyzed by a large and overwhelming task, break it apart. Tackle it a bit at a time, until the job is done. Easy, right? Sure. Piece of cake. Until you’re staring at that blank Word document, or…

It’s not too late to get in on the action. — Considering how revolutionary and powerful Bitcoin is, it is still shockingly misunderstood—or not understood at all. Here is a brief Q&A, explained in simple terms, that will prepare you to make the first of many investments in this world-changing digital currency. What is Bitcoin? Bitcoin is a digital currency that works…

So we designed 10 better options. — Hey, hi, hello, it’s the Ivor Andrew team again, back to complain about more license plate designs. You might remember our gripe about how our home state has a bad license plate. Anyway, we fixed it. Illinois has the single worst license plate in the country. So we designed 8 better options in 8 hours.medium.com Well, we’ve got another bee in our bonnet. All you other states can breathe…

They’re basically a love language. — A few years back, in the dead of a brutal winter, I went to Palm Springs with a handful of my high school friends. …

Amazon’s animated superhero show just wrapped S1. Yay or nay? — The following is spoiler-free. Invincible is the story of Mark Grayson, a half-human, half-Viltrumite 17-year-old whose superpowers finally flipped the ON switch. His father happens to be Omni-Man, the strongest and most reliable superhero Earth has going for it. Omni-Man hails from the planet Viltrum and is infinitely more powerful…