3 reasons to do it and 1 big reason NOT to.

Photo by Joanna Kosinska on Unsplash

Ask a professional writer for a cool and good tip on the craft, and one of the first few things out of their mouth will probably be “Don’t ever write for free.”

It’s a good tip, and it comes from experience. Writers who implore you not to write for free say it because they’ve gotten burned in the past. I have, too. In fact, let me get that one big reason NOT to write for free out of the way right now:

When I was a recent college graduate with no clue how to make a living as a writer…


More like “Bad Vibes Sometimes.”

It’s Monday, it’s snowing sideways, and I’m cranky. That’s right, friends! It’s time for another good old fashioned rant that will alienate people who used to enjoy what I write. It’s the #1 reason I’m on Medium.

This is not possible, my friend. Life is positively filled with bad vibes. And here’s an exciting secret: Working through the bad stuff is what makes the good stuff even more beautiful. So stop saying this and start saying “bad vibes sometimes.”

You guys, Twitter expanded to 280 characters. You don’t need to do these anymore. …


So we designed 10 better options.

Hey, hi, hello, it’s the Ivor Andrew team again, back to complain about more license plate designs. You might remember our gripe about how our home state has a bad license plate. Anyway, we fixed it.

Well, we’ve got another bee in our bonnet. All you other states can breathe a sigh of relief though, because we’re looking at you, California. Or more specifically, your utter failure of a license plate.

Why do we care about license plates so much? We’re a B2B marketing agency, and bad design insults us. Also, let us live? …


They’re basically a love language.

A few years back, in the dead of a brutal winter, I went to Palm Springs with a handful of my high school friends. One of us, suddenly making noise in Hollywood, had purchased a home in the mountains to 1) collect income from vacationers, and 2) get away for weekends like the one we had.

Anyway, the key point here is most of our wives made fun of us when we got back.

See, they wanted us to live it up while we were out there. And we did! …


Amazon’s animated superhero show just wrapped S1. Yay or nay?

The following is spoiler-free.

Invincible is the story of Mark Grayson, a half-human, half-Viltrumite 17-year-old whose superpowers finally flipped the ON switch. His father happens to be Omni-Man, the strongest and most reliable superhero Earth has going for it. Omni-Man hails from the planet Viltrum and is infinitely more powerful than the weaklings on Earth. As Mark learns, quite literally, to fly, his father will be there to train him into the hero he’s destined to be.

It’s kind of Spider-Man, it’s kind of Superman, and it’s kind of The Avengers. The comic books on which the show is faithfully…


5 life-changing lessons from a stock market expert.

Photo by Nick Chong on Unsplash

My investment strategy used to be a recurring and prudent one. You may recognize it: a portion of each paycheck went into my retirement account, where people who are very good at building wealth would make me rich. I just had to be patient for a few decades, and then—

BORRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRING. I now know the get-rich-quick scheme that can’t possibly fail. Follow me to independent wealth.

Is it a SPAC and—most importantly—do you have no earthly idea what a SPAC is? BUY IT.

Is it ostensibly an unimpressive and borderline doomed company—helloooooo, GameStop and AMC—yet millions of people are shouting…


Dear losers,

This was the 6th image result when I searched “double space” on Unsplash. Sure, why not. It has absolutely no relevance to the following article. Enjoy! Photo by Ralph Mayhew on Unsplash.

Oh my goodness, that was a harsh opening. I apologize. It’s quite possible (and in fact, upwards of 40% likely) that you are not a loser. It’s a shame we don’t have the technology to delete or edit text we type. Someday we’ll get there.

I’m rambling. Let me get back on track.

You received this letter because it has come to my attention that you still, in the year 2021, double space after a period. This is roughly equivalent to voluntarily faxing something or commuting to work during a pandemic.

Now, I know the rantings and ravings of a…


An unfortunate (and recurring) part of the job

Let me start by being That Guy and embedding my own tweet. As always, I am insufferable and refuse to change.

Marketing and advertising is unique in this regard, isn’t it? We offer our expertise to people who desire it. We research, we brainstorm, we iterate, and we finalize. Then, full of pride and excitement, we present work that will surely catapult our client right where they want to be.

Then they take that work and use it as toilet paper.

Tough scene.

Clients stiff-arm bold creative all the time, be it because they think they’re the expert, or…


Or hope, if praying doesn’t do it for you.

Photo by Joshua Hoehne on Unsplash

I’ll start this political post by telling you a bit about my wife. I sure know how to make readers bail immediately, don’t I?

We’ve known each other since we were teenagers and have been together for 16 years. In that time, I’ve noticed I act with more patience, love, and empathy. She is great, and she has made me wiser and, generally, a much better hang.

She’s also a mental health counselor, and a very good one at that. She has straight up changed — and at times, saved — her clients’ lives. …


Then I made it write a story of its own.

Spend some time on Medium and you’ll quickly find value. You’ll read stories that stick with you, forge new friendships that last for years, and — if you’re a writer — find a place that helps you get words on the page and improve quickly.

You’ll also find a ridiculous amount of oddly honest confessions from cheaters. I won’t link to any directly, but go ahead and type “I cheated” in Medium’s search and enjoy the rabbit hole.

Sometimes the authors have remorse, sometimes they don’t, sometimes they become a better parent (???) because of it.

While the specificity varies…

Luke Trayser

ACD and copy guy at Ivor Andrew. Freelance copywriting mercenary. Not my real hair. Get in touch on Twitter or email ltrayser at gmail.

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