Spiros Tsaltas – Medium

Spiros Tsaltas

Spiros Tsaltas

Your USP in 2019: Time to Rethink it?

Rethinking and Redefining your USP

Jan 20, 2019

Your USP in 2019: Time to Rethink it?

Jan 20, 2019

Spiros Tsaltas

Dark Social- a brief intro

We have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let’s have a look today specifically on (using) WhatsApp.

Jun 17, 2018

Jun 17, 2018

Spiros Tsaltas

All you ever wanted to know about Business Plans

This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of…

Jun 17, 2018

Jun 17, 2018

Spiros Tsaltas

Digital Vietnam: When Analytics go Wrong.

I was a bit bored during the weekend and I started watching on Youtube a History Channel Documentary which had a reference on the Vietnam…

Jun 17, 2018

Jun 17, 2018

Spiros Tsaltas

Why are PPC campaigns not effective in Ghana?

The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks…

Jun 17, 2018

Why are PPC campaigns not effective in Ghana?

Jun 17, 2018

Spiros Tsaltas

Inbound PR — the new PR

You most likely have heard of Inbound Marketing — a famed tool used by all marketers today for spotting, developing and nurturing prospects…

Jun 17, 2018

Jun 17, 2018

Spiros Tsaltas

Consumer Touchpoints for Marketing & PR

This is an extract from a talk that we gave on April 18th 2018 at MEST (Meltwater Entrepreneurial School of Technology), as par of our CSR…

Jun 17, 2018

Jun 17, 2018

Spiros Tsaltas

Customer Loyalty & the Bowman’s Clock

Customer loyalty and client retention is the primary focus of our PR Firm: HireLoyalty. If you have followed our past articles, you would…

Jun 17, 2018

Customer Loyalty & the Bowman’s Clock

Jun 17, 2018

Spiros Tsaltas

Digital Darwinism in 2018

Almost every professional has the right tools for his/her trade and Digital Marketers are no exception to it.

Jun 17, 2018

Digital Darwinism in 2018

Jun 17, 2018

Spiros Tsaltas

CSAT, NPS, and CES: What is the Difference?

Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned intoa science, a…

Aug 13, 2017

CSAT, NPS, and CES: What is the Difference?

Aug 13, 2017

Spiros Tsaltas

Spiros Tsaltas

Operations & Technology Executive - Strategist & Top-Tier Management Consultant - Business Coach- Transformational Leader - *Philanthropist*

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