Is Sustainability In Paradise Even Possible?
Every year, thousands of tourists armed with sunscreen and good books make the mass exodus from America, Europe, and the rest of the world, to one destination: the sunny shores of Mexico. Now the apple of tourist’s eye is Tulum — located two hours south of Cancun- and for good reason. With each passing year, the number of travellers goes up. Tulum is no longer just the location of your next vacation but also, a popular wedding spot, a beloved honeymoon destination, and now, a burgeoning investment opportunity.
But it’s also a pioneer on the frontier of sustainability.
It’s becoming more and more difficult to reconcile the Tulum of 2017 (1.4 million have checked in on Instagram, it’s consistently #1 on lists of beaches you have to visit before you die) and the Tulum of our imagination. We don’t want Tulum to slip through our fingers and succumb to the pollution of tourist buses, the noisy, alcohol-induced destruction of Spring Breakers, and become so expensive that it pushes out those who have called it home for generations.
We want to press pause. We want to preserve the Tulum that protects endangered species. We want to conserve the natural resources, cenotes, and vegetation that makes Tulum green and lush. We want to be able to take a deep breath in paradise, and not cough on the smog.
As developers in Tulum, we have a responsibility to limit growth and build in a sustainable fashion. We do not take this responsibility lightly. Luckily, tourism trends show that more than 70% of visitors would rather support a business that protects the environment. It is with this in mind that we move forward with projects like Tulum512.
The Caribbean reef, underwater ecosystem, and beautiful ocean are all vulnerable to Tulum’s booming real estate industry. Each time a new building is erected, these delicate natural environments are exposed to human waste and toxic chemicals being dumped in the sea.
It is our duty to forge a new path forward, one that does not use Mother Nature as a punching bag.
Mexico’s General Tourism Law (Ley General de Turismo) has strongly aligned with the sustainability pact and is funneling resources into spreading awareness about eco-consciousness, Mexican culture, and the environment with everyone that wants to visit or learn more about Tulum.
Tulum512 is implementing state-of-the-art wetlands systems to convert 100% of human waste into purified water to nourish the local flora and fauna. A percentage of HOA fees are donated to a local non-profit monthly to continue to improve Tulum — not just for tourists, but for everyone. Bicycles are offered to residents to lower the gas emission, organic produce is sold straight from farmers to buyers.
It isn’t just an investment opportunity, it’s a lifestyle. Built around mindfulness, consciousness, and peace. Find out more about Tulum512 by watching the video below.
Follow Tulum 512 for more tips on living in harmony with paradise.
