Future of Marketing

Over the years, people have been spending lots of money in marketing of their products using traditional forms of marketing such as newsletters, radios, televisions, billboards, flyers and newspaper print ads. Traditional forms of marketing are always expensive; purchasing adverts in say, television is so expensive that only established businesses can always afford. This poses a challenge to startups which does not have enough capital to bid for advertisement positions in television and radio stations.

But worry no more because we are in a new era, digital era. The digital era provides chance for every business to pay less and reach more potential clients in less time, thanks to Internet penetration. People are changing direction, in fact “developed” countries nowadays only hear of radio and TV advertising. Because flyers and newsletter prints are viewed to dirtify the environment.

Digital marketing, which is basically promotion of products and brands using different electronic media such as websites and mobile apps, is making a great difference in the game of marketing. The main aim of digital marketing is exposure of a brand to the world with minimal expenditure. Digital techniques such as SEO(Search Engine Optimization), SEM(Search Engine Marketing) and SMM(Social Media Marketing) have overtaken the traditional marketing strategies with a bang. And with more mobile devices penetration, there is hope and belief that social media marketing is going to be the next BIG marketing strategy.

Take this, posting photos of your products in Facebook, Twitter, LinkedIn is absolutely free!!!. Taking the same advertisement of your products on radio or television stations is going to cost you about 1456.3 USD. So what is the right direction, traditional or digital marketing?, definitely you know the answer!.

Another thing, after creating a superb website, with the best design; good images, proper selection of colors and appealing to eyes, what next?. If it does not appear in the first page of search engines then your website is not going to help you that much; there will be less conversion if it is a business website. And the first priority of business websites is to generate more conversion; and not for beatification or any other reason. Tunapanda Institute has started training its trainees on SEO, SEM and SMM, because at Tunapanda Institute, we provide quality IT training to our trainees in practical tech, design and business skills for them to be lifelong learners, earners and problem solvers. And Digital Marketing services is the next BIG thing in the digital world.

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Tunapanda Institute

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Bridging Digital Divides. We teach tech, design and business skills to increase income and personal freedom through self-expression.

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