The 9 Web Design Trends You’ll Want To Watch for in 2017

2017 is gearing up to be a wild year– and that includes fixing up your company’s web design to bring in a whole new wave of customers in the new year.

Every website needs to be updated. This is especially true when new trends are taking root and more and more people are raising their expectations of what a website should look like before they sign up.

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We provide custom web design and digital branding packages to help your website convert more leads. And we also keep up a blog full of insider information to help you out.

Trends are always coming and going, but anyone working with a business website needs to stay on top of these shifts. 2017 is going to be all about switching up the way websites function and interact with users.

That’s why we’ve put together 9 web design trends you’ll want to keep in mind this year.

9 web design trends 2017 will be all about

We’ve come a long way since those slow-loading web pages with comic sans font and backgrounds that were all one bright color.

If you want to keep up with the times and make sure your website continues to wow, here are the 9 web design trends to work into your site. That’s why Progressive Web Apps

Nowadays, many people access the internet through their phones almost as much as they do on their computers. In fact, Google has previously reported that more people use their phones for searching than their computers.

So what’s the deal?

Our phones are always with us and they provide straightforward interfaces for us to access information through. We love our apps, using them 85% of the time we’re on our phones.

And this is all translating to the fact that websites need to start trying to compete with the ease of phone apps and the changing expectations of users.

That’s why progressive web apps are going to be a big deal in 2017. It’s a transition away from the traditional website, with tons of call to action popups, navigation bars, and slightly longer loading times.

Instead, websites are going to continue becoming much more app-like.

Businesses are going to have to trim down the functions of their website to make them more mobile-friendly and easy to navigate. It’s all about that transition to straightforward marketing and a better shopping or communication experience for online customers.

Targeting age groups

Metadata is being collected every step of the way whenever someone explores the internet. It’s how marketing for a new car can be routed your way after you’ve just looked up the latest Tesla.

So the next logical step that you’ll want to lean towards is using this information to target age groups more specifically.

This means that the web experience a person gets will look vastly different for the different age groups of your customer base.

Perhaps you shift the language, change the demographics of the photos you feature, and make the website more tech-savvy or simplified depending on who is accessing it.

Regardless of the features you tweak to target age groups, chances are you’ll see a bump in conversions as more people relate their good web experience to your company.

Experiences that cater to communication

By making websites more user-friendly, some of the bigger web design trends will focus on creating experiences that promote and help communication.

This means adding bots and more calls to action that up customer communication.

It also means adding aspects to your website that will collect more user data, like lead magnets do, so that you can begin to communicate with and nurture users.

over imagery

Previous years have been all about the big text call-to-action or lead magnets that give people everything they need to know in one burst.

Because humans are visual creatures, 2017 will see a big trend towards using imagery as a part of these marketing strategies.

Images, whether they’re digital or photography, will have text overlaid to draw the user in with a refreshing approach.

Continuous scrolling

Businesses have always used navigation menus and different web pages to organize their website.

After all, you can let users easily direct their own experience if they’re allowed to click through to the different areas they’re looking for– right?

It turns out that people are now preferring continuous scrolling to make their experience smoother and simpler.

These designs tend to keep people interested and engaged, only clicking out of the scroll when they want to enter a new range of information.

Bold and Interesting Font

We’ve seen this trend building for a while. Businesses are using designers to create their own unique fonts to evoke different emotions about the company.

There’s a huge movement towards bold and interesting fonts.

The use of bold text allows users to really differentiate between sections and understand the organization method used by the company. It’s also a way to tie-in web marketing strategies and those you use in-store or with the public.

Negative space

Keeping things interesting and fresh is the name of the game in 2017. And part of that is switching up the way web pages look.

Many designers are working towards integrating negative space heavily into websites they design.

Negative space is the use of an image and its contrasts to create a larger overall design. With websites, many people love integrating negative space into their logos as well as pages.

This means that pages can be broken up using the contrasting blocks to present information in a novel way.

Movement on your webpage

There’s a fine line to walk with this web design trend.

Creating movement on your website can really boost the level of interaction you can expect to happen between your site and users. People respond well to movement through videos, small animations, and the like.

The line we mentioned? Don’t overdo it. Don’t automatically start videos with audio on. And set a time limit for how long a larger animation will work or reset when someone remains on a page.

Captivating color

The internet is a very black and white place. Most websites use safe designs to present information and interact with their customers.

But there has been a movement towards using color much more. We can see this in a simple way through companies revamping their logos to be bright, use negative space, and include lots of colors.

It happened with Instagram and the wave of color that created is still gaining traction.

Use coordinating pops of color with your website, incorporating it into your use of negative space, and to build the “personality” of your company.

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