It’s All About the Twik
Those that run PPC campaigns know the importance of quality scores in order to lower your overall CPC. Creating a landing page for every ad group is not an option, especially when you have thousands of ad groups and campaigns. This is where Twik comes in. Twik enables you to show different content on a single landing page, all through manipulating the site’s URL. Twik is a tool that every PPC campaign manager needs to have in their arsenal.