The importance of landing page personalization

PPC campaign managers know that in order to lower CPC, the quality score of their ad needs to be high. The higher the score, the lower the CPC, the higher the conversion rate, the higher the retention, the more successful AdWord campaign. One way to achieve a high quality ad is by personalizing the landing page so that the content matches what the client was searching for. Up until the launching of Twik, landing page optimization was not the easiest task and would involve tremendous amount of time and money. With Twik, campaign managers can easily personalize a landing page thousands of times, in just a couple clicks of the mouse and in a matter of minutes.