After years of looking to the future for what will ‘save journalism’, including digital kiosks, pivots to video, and social media, it’s something a bit more old-school that is helping newspapers succeed in today’s digital world: a return to edition-based publishing. More and more publishers are finding that creating packaged publications with a beginning and an end is helping them better engage their readers than the typical news flow websites.
“Newspapers do have unique attributes. At a time of limitless information and limited time, they provide the valuable service of selection and judgment for readers and an informed hierarchy of…
It’s that time of the year again. Time to define our new year resolutions.
Should we set ourselves good resolutions? And how many is reasonable? Some experts wonder if we should set ourselves new goals after all. This great HBR article explains that we best focus on only a very few goals and stop setting goals you don’t care about.
In order to help you in setting the single goal that will make the difference in your news organization, we carefully selected for you expert opinions on 6 trends and topics to watch in 2017:
Continue reading on our blog: What is ahead in 2017?
Undoubtedly, we currently live in a period of unprecedented change and disruption. We see many successful start-ups that trigger the disruption and benefit from the new opportunities.
But why are so few new businesses created from existing incumbents? What is required to create something so radically new that it attracts massive audiences and threatens existing business models?
With the emergence of powerful social media platforms like Facebook and Snapchat, the media consumption has significantly changed. Advertising dollars follow eye-balls. …
World renowned, premium British brand, The Times is the no 1 daily title reaching the UK`s Business Elite. The brand is authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage. With a history of more than 200 years, The Times now has more than 1.6 million readers per day, across all platforms.
We asked Alan Hunter, the Head of Digital at The Times and The Sunday Times, about their success recipe and how did they manage to have more than 72.000 digital-only subscribers, out of 400.000 digital subscribers spending on average 40 minutes in the edition.