The model of an art director working with a copywriter comes from the advertising world. As a creative director, I am always amazed at how two people from the visual side and and the writing side usually add up to way more than 1+1. I am also horrified to see digital marketing managers hand off copy to a designer and say, “Here you go,” as if that’s the end of their responsibilities; you get a much better product when you work together like Nguyet and Jason. Case in point :-)