A good social media network is like insurance, you need to plan for it before you need it. Your author platform is a key part of your marketing strategy.
A mailing list with 10,000 subscribers is worth a ton more than one with 500 subscribers when you can convert 10% to buy your movie or book. Think about it, 10% of 10,000 is 1,000. At $10 each, you’re making $10,000 from your author platform. 10% of 500 subscribers is only 50, so you’re making $500.
See the difference?
I’ve already talked in the past about how time travel can make you a more productive writer. But that only worked on emails.
Today I want to tell you about a fantastic service I recently discovered called CoSchedule.
CoSchedule allows you to automate your Twitter, Facebook, Instagram, Blog, and other social media platforms to reuse your old content on a smart scheduling basis. It directly integrates into WordPress and mailing lists to ensure that your author platform is a cohesive collection of things that make your writer brand.
CoSchedule integrates directly with your website and blog. When you create a new post, you’re able to quickly schedule your social media promotion of that article to publish on a smart schedule. Their algorithm knows when your audience is most likely to see your articles and shares them at that time. You no longer have to press publish, hope that it gets seen and then remember to post it again the next day, next week, next month and next year.
The content you are writing is valuable and, as writers, we can’t rely on Google to find us readers. We have to go out, grab our fanbase and pull them into our community.
I like to batch my tasks together to save time. I’ll sit down on a Sunday evening and write my blog post for the week, then read the news to find relevant articles my community will enjoy, and then I set everything into CoSchedule to automatically go out at the best times.
The handle calendar view allows me to see when my posts are going out. The color-coded system makes me confident that my community isn’t being spammed by the same type of content.
My workflow used to be a bumpy mess, like a drive home through the pothole-filled streets of downtown LA. Now I write my article, publish it and let CoSchedule act as my social media manager to schedule and interact with my community.
Don’t get me wrong. I still reply, like, and follow by hand. There are certain things you shouldn’t automate, but content posting isn’t one of them.
If you’re struggling to find time to write your novel or screenplay, and grow your social media at the same time, I highly recommend CoSchedule. It’ll be a game changer for you.
After your 14-day Free Trial, let me know how you like the service and how much you’ve grown your author platform!