UX & visual designer. I like to write about design, science, technology, and politics.
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Four years ago, Asana launched Board view, giving users a simple, more visual way to plan, prioritize, and track anything they’re working on.


Lessons learned from designing adaptive page testing for HubSpot

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I’ve been working as a Product Designer at HubSpot since March 2018. Of all the features I’ve worked on, I’d have to say my favorite has been adaptive page testing — a new and more powerful way for our users to experiment with the design and content of their website.

A quick primer if you’re unfamiliar with HubSpot: our products are built around the philosophy of Inbound Marketing. We think it’s better for businesses to attract customers with valuable content, rather than bothering them with interruptions they don’t want.

Businesses use HubSpot’s CMS to create landing pages and website pages…


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When I started at HubSpot as a Product Designer early last year, I was immediately excited about many things — especially the tea-brewing robots. But nothing has positively impacted my day-to-day life as a designer more than Canvas: the design system we use to build our products.


Research, prototype, test, repeat

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Designing for healthcare is hard. Meeting the needs of doctors, nurses, patients, and especially the tangled web of government and hospital regulations can be a daunting process.

These were the challenges I faced in my first job out of college. In 2015, I joined athenahealth as a Product Designer, and started work on what would become their electronic health records (EHR) product for hospitals.

For many years, athenahealth’s focus was on creating clinical documentation solutions for low-acuity settings, like outpatient clinics. …


From pre-med to pixels

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“Tyler — art and design classes can be a lot of fun, but you really should be focusing on the subjects that will help you get into a good school and land a good job. They’re called ‘starving artists’ for a reason!”

I received these words in an email from a mentor in middle school after expressing my desire to take more art and design classes one semester. Like many of my teachers and mentors, he regularly stressed that studying science, technology, engineering, and mathematics was the best shot at a stable career — and I mostly agreed. …


A handy list of design tools, resources, & articles for new UX designers

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New to UX design processes and principles? Start here. Otherwise, read on.

Prototyping Tools

My prototyping process is simple, straightforward, and definitely not original: explore design possibilities on paper, refine the promising ones with static digital prototypes, and, when necessary, augment them with interactive digital prototypes.

1. Paper prototyping

Paper is my tool of choice for the early stages of prototyping; it’s inexpensive, straightforward, and allows for quick iteration. Design software is becoming more efficient and powerful every year, but I am still a firm believer in “pencil first, pixel later,” as described by designer Ryan Nance:

Because most of my design work consists of…


“It kind of feels like our lives are made up of a countless number of weeks. But there they are — fully countable — staring you in the face.”

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In his popular post “Your Life in Weeks,” writer Tim Urban visualizes the length of a typical human life with a poster-sized “Life Calendar.” Each box is one week; each row is one year. He plots out time spent in school, higher education, career, and retirement, and marks the average age of major life milestones.


Over one-third of healthcare spending in the United States is wasted. How did this happen, and where do we go from here?

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It is no secret that the United States spends an enormous amount on healthcare every year; when factoring in public and private funds, per capita health expenditures in the U.S. are the highest in the world: 50% more than the next highest spending country, and more than two-and-a-half times the OECD average.


What the CT scanner’s remarkable success (and emerging problems) can teach us about the implementation of medical innovations

There are many barriers to medical innovation; it is a lengthy, high-risk endeavor that often results in failure or limited rewards. Many stakeholders are involved in the medical innovation process, including inventors, investors, physicians, hospitals, patients, insurers, and regulatory agencies. Inventors and investors may be focused on maximizing profit, while physicians and hospitals may want innovations that make their practice more efficient, more productive, more profitable, or less error-prone. Patients want higher quality care for a lower price, while insurers must consider the innovation’s costs that they may have to reimburse. …


Why the “Big Data Revolution” hasn’t reached healthcare — and what we can do about it

“Big data” has become an incredibly hot topic in nearly every industry. Its definition varies widely depending on who you ask, but it generally refers to the valuable insights that can be gained from analyzing vast amounts of information. The term gained popularity in the mid-1990s, when advancements in computer storage and processing power made it possible to analyze large, detailed data sets in a matter of minutes rather than days. During this time, technology companies began integrating big data into their business models. For example, shortly after Amazon.com’s founding in 1994, the online retail giant began using vast amounts…

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