Image for post
Image for post

Summertime Productivity: Why do employees lose motivation, and why should you care?

A recent study of more than 600 white-collar workers in North America measured levels of summertime productivity, attendance, distraction, and project turnaround, then compared the findings to data from the rest of the work year. The results showed- unsurprisingly- a strong negative impact on the workplace during the summertime.

Twenty percent of employees felt a decrease in summertime productivity levels, and nineteen percent attended work less (based on weekly hours logged). …


Image for post
Image for post

The world can be intimidating. In recent years, more people than ever are leaning on themselves for dependence and reliance, constantly fighting to stay original in the workplace, and in their own lives. All of these factors have made it easy to lose sight of living in the present, instead pushing us towards the future or pulling us into the past. So, what if we want to push back? There are many ways that we can actively choose to recenter our focus, clear our minds, and enhance our personal commitment towards utilizing mindfulness.

What really is mindfulness? Jon Kabat-Zinn, the founder of the Center for Mindfulness in Medicine, defines this mental state as “Paying attention, on purpose, in the present moment, non-judgmentally”. In other words, intentionally embracing the here and the now by taking control of our awareness. Existing in this state of nature requires the direction of our attention to consciously shift, switching out the common negative feelings of self-criticism and anxiety for fulfillment, happiness, and overall peace of mind. Easy enough, right? We’re working on it. Today, the most common response to suggestions towards mindfulness is, “I’m just too busy to be mindful”. So, if this sounds like you, remember these tips the next time you feel the need to recenter your focus- it only takes a few seconds. …


Image for post
Image for post

Today, it’s hard to imagine a time when the internet wasn’t at our fingertips. Our cell phones weren’t always within two feet of us at all times, we relied on books and news to find information, and sometimes we even went into a shop to buy something. However, with the rise of the internet comes the rise of advertisements and social media influence. Where did digital marketing begin, and how have we gotten to where we are now?

As the new Generation Alpha begins to enter the world and millennials increase digital buying power, both populations with more technical knowledge than most, the market is forced to shift practices and cater to the ever-changing consumer. The market for digital media has not always been relevant, but will now cost corporations upwards of $110 billion annually. Looking at the history of digital marketing and the changing trends over time helps to understand today’s market, and prepare for the future to come. …


Image for post
Image for post

There are lots of words and terms being thrown around these days within digital marketing campaigns that tend to elicit confusion and uncertainty. The industry has created a seemingly new language, including phrases like: “Keyword density”, “Algorithm”, “Backlinks”, “Conversion Rate Optimization”, and more. These resources matter for your business, and they’re a lot easier to understand than you might think. Here’s a breakdown of the most important Digital Marketing tools and the vocabulary included in them.

When consumers explore the web using search engines, such as Google or Yahoo, you want your business / product to result at the top, organically. This means utilizing search engine algorithms, instead of pay-per-click advertising. Reaching the top of a search page doesn’t happen overnight. It takes time to solidify trust with your audience, with search engines, and among other brands, so don’t be discouraged if you aren’t seeing immediate results. …


Image for post
Image for post

The average employee spends 8.8 hours per day at work- as noted by the Bureau of Labor Statistics- over one-third of the entire day! …


Image for post
Image for post

Rightfully deemed “America’s Finest City”, San Diego is much more than just beautiful beaches and balmy weather. The country’s 8th largest city has recently been named one of the best cities to find a job in a 2019 study by WalletHub. As if our growing job market and sunny weather is not enough, here are eight reasons why you should take a job in San Diego!

Imagine a world where Darth Vader and Storm Troopers eat a meal with Jon Snow and The Power Puff Girls. That world exists once a year in the streets of downtown San Diego as the world flocks to the largest Comic and Entertainment Convention in North America- more simply known as “Comic-Con”. Each year, a large range of popular culture directors and stars spanning across television, video game, film, and comic book industries reveal the biggest news for the upcoming year. …


Image for post
Image for post

The key to optimizing any company’s productivity and employee-satisfaction is grounded leadership and management. At UE.co, the person charged with that important job is our CTO, Keola Malone, whose experience as a technologist has helped him facilitate a workspace that encourages developers to take on new challenges and run with their ideas.

Keola: “In progressive work environment like the one we have here at UE.co, …


Image for post
Image for post
UE.co’s Steven and Armando cooking up Friday Breakfast

Nothing brings people together like good food, and in the workplace sharing a meal is a natural way to spark conversation and collaboration among employees. Cornell University conducted a study surrounding social eating in a professional setting, and their conclusion was that “….Food acts as a kind of social glue, thus serving as a key element of effective team building.”

There are many components to company culture however, creating an environment focused around employees engagement is key. …


Image for post
Image for post
Ue.co’s Business Operations Manager, Jessica Sitton

As the UE.co Business Operations Manager, Jessica Sitton manages the efficiency and success of the calls division of the business. As a recent graduate of UE.co’s leadership program “uLeader” and a certified SCRUM master, Jessica has the tools to manage a wide range of responsibilities that keep our calls divisions running smoothly. We sat down with Jessica to get an inside look at her role and day-to-day life at UE.co.

How did you grow into your current role here at UE.co?

Jessica: “Starting out as a Customer Success Associate here at UE.co gave me the ability to know the ins and outs of our platforms and processes which have heavily carried into my current role. That knowledge and experience has given me a unique perspective and has made a tremendous impact in my current role to continually improve our operations. With my education background and interest in business operations, I was able to take steps to grow into my current role. …


Image for post
Image for post
Article by UE.co Manager of Marketing Strategy, Laura Donaldson

So you’re not a brand specialist or an author of creative copy for promotional emails, but did you know your role is likely just as essential to a marketing team’s success? Reporting performance analytics, reviewing the distribution schedule, or setting the price for new products are all pieces of the “marketing mix.”

Understanding the marketing mix, the term for the combination of strategic factors that a company or individual can control to influence its audience, can lead to an improved bottom line, higher customer retention, and of course, profit.

A Break Down of the 4 Ps of The Marketing Mix:

Product: Product, in terms of the marketing mix, refers to both the goods and services your business sells to its target audience. …

About

UE.co

Since 2008, UE.co has been thinking outside the box when it comes to developing SaaS platforms. Located in San Diego, CA.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store