UF J-SchoolinCJC InsightsWhispers That Sell: The Marketing Potential of ASMRASMR, or autonomous sensory meridian response, has been creating a quiet sensation for the last decade on the internet. Audio and visual…1d ago1d ago
UF J-SchoolinCJC InsightsWrinkles in the System: Navigating Ageism in AdvertisingIt’s been six years since the leading advertising magazine AdAge published “Advertising Has an Ageism Problem” and began addressing this…Aug 21Aug 21
UF J-SchoolinCJC InsightsPixels vs. People: The Battle for Consumer Trust in Influencer MarketingPicture this: You’re scrolling through Instagram and you’re suddenly captivated by a dazzling influencer showcasing the latest must-have…Aug 16Aug 16
UF J-SchoolinCJC InsightsAll the Rumors are True: Verification, Actual Malice, and Celebrity GossipIn 2022, the rapper Cardi B famously won a defamation lawsuit against celebrity-gossip vlogger Tasha K, who had posted more than 30 videos…Aug 5Aug 5
UF J-SchoolinCJC InsightsRace, Gender and Politics: Media Coverage of the Ketanji Brown Jackson Supreme Court NominationWhen President Joe Biden nominated Ketanji Brown Jackson to the U.S. Supreme Court, it wasn’t just a historic moment — it was a case study…Jul 18Jul 18
UF J-SchoolinCJC InsightsYou, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from MachinesIn 1950, Alan Turing posed perhaps the most provocative question of the 20th century: Can machines think?Jun 2Jun 2
UF J-SchoolinCJC InsightsBeyond the Byline: Exploring Bias in Human- and AI-Generated NewsIn the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Narrative Science, which…May 23May 23
UF J-SchoolinCJC InsightsMultiracial Families in Advertising: Exploring the Impact on Emerging Adult ConsumersIn an increasingly diverse society, the representation of multiracial families in advertising has gained significant attention from both…May 17May 17
UF J-SchoolinCJC InsightsThe Effects of Natural- and Supernatural-Based Awe Experiences in Virtual RealityArticles about the recent total solar eclipse appeared around the world using the language of awe — “awe-inspiring,” “awe-struck,” “total…Apr 30Apr 30
UF J-SchoolinCJC InsightsCan Virtual Humans Combat Climate Change Misinformation?Virtual (or artificial) humans, such as virtual human influencers, have become increasingly valuable to brands and marketers worldwide. But…Apr 18Apr 18