UF J-SchoolinCJC InsightsLook Who’s Talking: Celebrity Causes vs. AI-Powered AdvocacyIs a celebrity’s endorsement truly helpful for a given cause? It depends on how authentic they seem. Despite the rise of AI-powered…Sep 25Sep 25
UF J-SchoolinCJC InsightsDecoding the Digital Dialogue: A Two-Step Framework for Human-AI InteractionIn an era where artificial intelligence is becoming increasingly ubiquitous, from AI financial advisors to AI romantic companions to…Sep 18Sep 18
UF J-SchoolinCJC InsightsUntrustworthy Hyperlinks on News Sites are Adding to the Misinformation CrisisMisinformation is spreading rapidly in the digital universe, especially during election season, and the hyperlinks found on untrustworthy…Sep 17Sep 17
UF J-SchoolinCJC InsightsThe Science Behind Viral Ads: What Makes Content Spread?The holy grail of online video marketing is the viral ad, a promotional message that spreads like lightning across digital platforms…Sep 17Sep 17
UF J-SchoolinCJC InsightsWhispers That Sell: The Marketing Potential of ASMRASMR, or autonomous sensory meridian response, has been creating a quiet sensation for the last decade on the internet. Audio and visual…Aug 28Aug 28
UF J-SchoolinCJC InsightsWrinkles in the System: Navigating Ageism in AdvertisingIt’s been six years since the leading advertising magazine AdAge published “Advertising Has an Ageism Problem” and began addressing this…Aug 21Aug 21
UF J-SchoolinCJC InsightsPixels vs. People: The Battle for Consumer Trust in Influencer MarketingPicture this: You’re scrolling through Instagram and you’re suddenly captivated by a dazzling influencer showcasing the latest must-have…Aug 16Aug 16
UF J-SchoolinCJC InsightsAll the Rumors are True: Verification, Actual Malice, and Celebrity GossipIn 2022, the rapper Cardi B famously won a defamation lawsuit against celebrity-gossip vlogger Tasha K, who had posted more than 30 videos…Aug 5Aug 5
UF J-SchoolinCJC InsightsRace, Gender and Politics: Media Coverage of the Ketanji Brown Jackson Supreme Court NominationWhen President Joe Biden nominated Ketanji Brown Jackson to the U.S. Supreme Court, it wasn’t just a historic moment — it was a case study…Jul 18Jul 18
UF J-SchoolinCJC InsightsYou, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from MachinesIn 1950, Alan Turing posed perhaps the most provocative question of the 20th century: Can machines think?Jun 2Jun 2