The use of electronic nicotine delivery systems, or vaping, has skyrocketed over the past several years, particularly among 18–24-year-olds, in what the Federal Drug Administration has called an epidemic. While vaping may be beneficial for reducing the consumption of traditional cigarettes, research suggests that this practice can negatively affect academic performance, increase aggression, reduce sleep quality, impair cognition, and increase depression.

Social media has become a major channel for promoting vaping and vaping devices, but little is known about the characteristics of these promotional social media posts. A new study by University of Florida College of Journalism and Communications Advertising…


Health care issues in the United States continue to increase, despite the U.S. spending more on health care than any other country in the world. Meanwhile, trust in journalism continues to decrease due to political unrest and the rise of “fake news.” Despite these challenges, there is a unique opportunity for journalists to not only take back credibility and audience trust, but to impact overall public understanding of health policy and issues.

Researchers Kim Walsh-Childers, University of Florida College of Journalism and Communications Journalism professor, and Jennifer Braddock, Ph.D. 2013, learning designer, National Society of Leadership and Success, believe that…


The growing technological sophistication of smartphones has transformed them from merely communication devices to essential companions that we interact with throughout the day. With people’s growing use of virtual agents and voice assistants on their smartphones, the devices are not only acting as intermediaries that connect users from different places, but also communication terminals that present and react to different combinations of social cues.

Previous research on mobile media has primarily focused on how users treat these devices as communication channels, but more recent studies have begun to concentrate on the direct interactions between users and phones. Kun Xu, University…


Fake news is on the rise. And it can be profitable. More than 100 fake news websites existed during the 2016 U.S. presidential election, with many sites making $2,500 or more a day from advertising sponsorship. But what is the risk for brands who, intentionally or unknowingly, sponsor content on those sites?

University of Florida College of Journalism and Communications Telecommunication Professor Sylvia Chan-Olmsted and doctoral student Yufan “Sunny” Qin, wanted to explore if the credibility of news affected brand trust and whether factors such as product involvement, previous fake news experience or media consumption behavior might moderate possible mistrust…


The U.S. is currently moving forward with modernizing the energy grid. Part of that process involves updating the meters that track electricity use on people’s houses. Currently, most houses use old analog meters to assess electricity use. Most of these analog meters are currently being replaced with smart meter technology. These new meters have several benefits such as eliminating the need for monthly meter readings, encouraging more efficient use of power resources, and allowing for dynamic pricing where energy rates are changed based on demand.

However, there has been some public resistance to installing smart meters on people’s homes. Like…


On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.


Image “Kamala Harris” by Gage Skidmore is licensed under CC BY-SA 2.0

By using social media as a cultural, political mobilizing tool, Black politicians of both genders, such as voting-rights advocate Stacey Abrams, U.S. Rep. Maxine Waters, and U.S. Sen. Cory Booker, have achieved elevated engagement and influence among voters. Online movements and social justice campaigns such as #BlackLivesMatters, #OscarsSoWhite, and #SayHerName have created resistive counternarratives that challenge the dominant, mainstream media.

With the Black community making up the largest population of social media users, Twitter, specifically “Black Twitter,” has turned into an online space of interconnection within the Black community to discuss trending topics or issues.

By examining how Vice President…


After a slow start, podcast listening has exploded with more than 50% of Americans older than 12 having listened to podcasts and more than 30% having listened in the past month, according to research by Edison Research and Triton Digital.

To understand this exploding medium, University of Florida College of Journalism and Communication Telecommunication Professor Sylvia Chan-Olmsted and doctoral student Rang Wang completed the nation’s first comprehensive study on motivations and consumption of podcasts, as well as the interaction between podcasts and other audio media. …


CJC Telecommunication Lecturer Iman Zawahry was interviewed on March 3, 2021 about being a Muslim filmmaker in the U.S., the challenges of affecting social change with comedy, and mentoring aspiring artists.

Below the video is an edited transcript of that interview.

How did you develop your love of filmmaking?

Zawahry: I was raised in Panama City, Florida, which is a very small town in the panhandle and there was not much to do. So me and my friends would watch television shows and movies, all day and night, and that’s all that we did. And we started creating our…


Colorectal cancer (CRC) is the second-leading cause of cancer deaths among men and women in the United States. While mortality rates can be cut in half by simply ensuring that patients adhere to current screening guidelines, many people do not take appropriate steps to educate themselves and take advantage of those screening options due to a variety of factors, including a fear of cancer, embarrassment, and the stigma associated with CRC in particular, as well as a general lack of awareness about screening options.

University of Florida researchers and colleagues, led by the UF STEM Translational Communication Center, are exploring…

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News and insights from the College of Journalism and Communications at the University of Florida (@UF) .

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