Since 2013, the UNH social media team has surveyed students at the university about their social media use. This year, 487 students took the survey, which was made available from April 5th through May 2nd, 2016. The survey was promoted through many of the UNH social media channels and it remained open for 27 days. This year, 80% of survey takers identified as female while just 20% identified as male.
First year students, or those identified with graduating in 2019, were the majority of our survey takers with 36%.
With 99% of survey takers saying they currently own a smartphone, the top operating system was Apple iOS with 85%, followed by Android with 14%, and Windows barely making the list with only 1%.
Not unexpected, text message (SMS) was the top answer when asked how students communicate with their friends — the surprise was how high the percentage was! This question can be a little tricky, if one does not know the definition of an SMS text message — it’s possible some of these answers could be considered IM via Facebook Messenger, AOL Messenger, Yahoo Messenger, Etc. What is known, is that telephone is tied with email for dead last. Next year, we’ll need to make the definitions of each choice more clear. Note: Each participant was only allowed to choose one answer.
Facebook is alive and well! It was a big surprise to see 99% of students surveyed saying they use Facebook and an even larger surprise to see that 53% said they use it one hour per day and 31% use Facebook two hours per day. In addition, 10% of students surveyed said they use Mark Zuckerberg’s social network 10% per day with 5% saying they use Facebook over 3 hours per day.
Still not using Snapchat? What will it take to convince you to start? 95% of UNH students surveyed said they use Snapchat and they use it a lot. 69% of the students surveyed said they snap between 5 and 15 times per day. It’s time to re-visit your Snapchat strategy or create one because the social network has incredibly high engagement with 7 billion daily views.
Yik Yak is popular at UNH, but not as popular among the survey takers as was thought. Yik Yak had 4 million monthly active users in January 2016, but has since declined, so they have very recently launched a private chat feature to try and increase their monthly active users. Not familiar with Yik Yak? Find out more about the anonymous app here: yikyak.com/about
The UNH student survey takers were asked if they use Twitter and if they did, how often they tweet. 48% of students surveyed said they tweet 1–3 times per day, but almost as many said they don’t use Twitter, or if they do use Twitter, they simply do not tweet. Is Twitter not as popular with Generation Z? In the 2015 Pew Research Study, teens (13–17) said they used Twitter just as much as Google +, which is behind Facebook, Instagram, and Snapchat. You be the judge…
Pinterest is a lot more popular with women than men, so it’s no surprise to see 57% of the student survey takers say they use Pinterest. Remember, 80% of students who took this survey identified as female.
Instagram is very popular at UNH. An April 2015 study from GfK and Pew Research found that 52% of US teens used the social media photo sharing app. It’s second to only Facebook. 90% of our survey takers said they use Instagram, but how often to they post photos each day?
Take a look:
The survey results show that Instagram is very popular, but 88% post 1 photo or less per day. This means they’re watching more than posting, but still paying attention to their feed.
LinkedIn is used by 51% of students who took the survey. An August 2015 survey from Pew Research shows just 22% of 18–29 year olds use LinkedIn in the United States.
More than 80% of survey takers said they use YouTube, but only 6% subscribe to the UNH YouTube channel. Facebook estimates that people watch 100 million hours of video a day on their social network. While YouTube is still very popular and still has many more monthly views worldwide, Facebook is catching up — Since UNH has more people following our Facebook page, perhaps that counts as a subscription, if we’re uploading videos there, right? The UNH Facebook page sees more video views than out YouTube channel, but it’s super important to post to booth platforms to amplify reach.
Students who took this survey said they use social media 3 to 5 hours per day the most (56%). Looking at current trends, most of the social media use is done via mobile devices.
Students who took our survey said they plan to use social media ‘about the same time’ in 2016. Only 4% said they plan to spend ‘more time’ using social media this year and 29% said they’d spend ‘less time’ on social media in 2016.
Finally, the students taking our survey were asked what their favorite app was and 346 survey takers said Instagram while 337 said Snapchat followed very closely by Facebook with 334. Twitter and Spotify round out the top five favorite apps as decided by this year’s survey participants.
Here’s an amazing Infographic of some of the data from the 2016 Social Media Survey of UNH Students created by Loren Marple ’13: