April 2019: UNH Social Media Review

As we approach the end of the spring semester at the University of New Hampshire, studying for final exams and writing research papers come into focus. There are many events planned in and around campus as the weather improves — commencement weekend and the beginning of summer will be here before we know it. Before that happens, let’s glance back at the social media success and highlights of April 2019 at UNH.

FACEBOOK

Top Facebook Post: April 2019

Our top Facebook post for April was a short video highlighting almost everything UNH has to offer. With April being a large month for yield, as the May 1st decision day looms, we wanted to remind prospective students, as well as all our stakeholders, just how amazing life can be in Durham, New Hampshire. #ThisIsUNH

The performance on this Facebook post breaks down like this:

61,438 Impressions • 48,135 People Reached • 465 Reactions, Comments & Shares • 390 Reactions (343 Like, 43 Love, 1Wow, 1 Sad)19 Comments • 58 Shares • 887 Post Clicks • 210 Clicks to Play• 1,352 Engagements • 2.1% Engagement Rate


Another Top Facebook post: April 2019

A video featuring Truman Scholar recipient Nooran Alhamdan ’20 was another post that performed very well in April. The overall reach and impressions might be lower than the previous video, but the reactions, comments, and shares were tremendous! This Facebook post had the greatest post clicks and the most reactions, comments and shares of all posts in April by a long shot, which is why the engagement rate was also high for this post.

The performance for this top Facebook post:

34,522 Impressions • 21,487 People Reached • 1,568 Reactions, Comments & Shares • 1,140 Reactions (741 Like, 391 Love, 2 HaHa, 5 Wow, 1 Angry)373 Comments • 58 Shares • 1,923 Post Clicks • 396 Click to Plays • 3,491 Engagements • 8% Engagement Rate


HOW DID WE DO ON FACEBOOK THIS MONTH?

April 2019 came to a close with the UNH Facebook Page posting 28 times, of which 5 were videos. There are 59,406 total fans, 2,648,191 impressions, 7,460 engagements, and 7,208 link clicks. We also added 427 new fans in April.


TWITTER

Our top tweet in April was a video featuring Nelson Thomas ’20 in which he talked about his UNH experience and the opportunities available to him as a Wildcat. By the way… this video was recorded, produced, and edited by students working in the UNH social media office. Job well done! 👍

The top tweet’s performance:

13,280 Impressions •1,121 Total Engagements • 89 Likes • 2 Link Clicks •23 Retweets • 28 Profile Clicks • 66 Replies • 2 Hashtag Clicks • 6 New Followers • 8.4% Engagement Rate • 140 Detail Expands


HOW DID WE DO ON TWITTER THIS MONTH?

April ended with @UofNH tweeting 87 times. There are 28,300 total followers, 536,621 organic impressions (17.9K per day), 679 mentions, 1,374 engagements. On average, we earned 40 likes and 6 retweets per day. We also added 143 new followers in April.


INSTAGRAM

Our top Instagram photo in April was a throwback to the time we played hockey at Fenway Park. Why? Because it was opening day for the Boston Red Sox and Major League Baseball. Play ball! ⚾️

The top Instagram photo’s performance looked like this:

23,470 Impressions • 15,781 Reach • 2,035 Likes • 7 Comments • 7.92% Engagement Rate • 8 Saves • Total Likes First 24 Hours: 1899

HOW DID WE DO ON INSTAGRAM THIS MONTH?

When April came to a close, the @UofNH Instagram account had collected more than 843,200 impressions, with a reach of over 251,900 people. Our average engagement rate was 4.7% per post, with 25,381 likes received, and we added 315 new Instagram followers for a total of 26,169. Our top audience is women, 18–24 and we had 10,469 profile views in April.


INSTAGRAM STORIES

We posted 100 stories in April and the Instagram Story with the most impressions was our ‘Cat Chats episode asking, “How are you feeling about the last week of classes?” Check it out here.

The metrics of this Instagram Story are as follows:

6,976 Total Impressions • 5,889 Total Reach • Reach Rate 22.6% • 205 Taps back to watch the story again • Completion Rate 90%.

HOW DID WE DO USING INSTAGRAM STORIES THIS MONTH?

We had a total of 100 Instagram Stories posted in April with 44 videos and 56 photos. Our total impressions for Instagram Stories was 503,917 averaging almost 5,080 per Story. The completion rate for April was again, tremendous, as we were well over 90% once again, hitting 95.37%.

Our top audience was women, 18–24 and we had 10,469 Instagram profile views in April.


LINKEDIN

The top LinkedIn post in April was our video congratulating the UNH Truman Scholar recipient Nooran Alhamdan ’20. The prestigious national award will provide her support for graduate school within the public service field. The Harry S. Truman Scholarship Foundation was established in 1975 as a memorial to the 33rd president.

The results of the top LinkedIn post in April:

Nearly 20,237 Total Impressions • 6,823 Video Views • 179 Clicks • 130 Likes •3 Shares • 1 Comment • 1.56% Engagement Rate

HOW DID WE DO ON LINKEDIN THIS MONTH?

As April ended, we added 640 new followers and now have 102,306 total followers on LinkedIn. We posted 20 times and collected 163,866 total impressions. We had 901 total engagements, with 36 total shares, and 1,780 clicks through to our website in the month of April.


YOUTUBE

The top video on YouTube in April was UNH Housing — Living On Campus. April is Admitted Student Visit Days (ASVD) and many accepted students and their families love to watch our videos to see what it’s like to live on campus and be a part of the Wildcat family.

The performance on this YouTube video breaks down like this:

2,580 Minutes Watched • 1,070 Views • 2:18 Average Watch Duration • 2 New Subscribers • 7,002 Impressions • 43.7% Found Video Searching YouTube • 91.9% of Audience Do Not Subscribe to the YouTube Channel.

HOW DID WE DO ON YOUTUBE THIS MONTH?

As April ended we had 3,095 total subscribers with 61 new subscribers. Nearly 40,400 minutes of watch time, 28,108 views, 14,724 unique viewers, and 183,969 impressions. Our top audience is men 18–24, who also has the highest average watch time in minutes at 53%.


PODCASTING WITH UNH PODCATS

Season Two of The UNH Podcats is coming to an end... Taylor and Ben have done a great job interviewing staff, students, alumni, faculty, and special guests all year long. We can’t wait for season three!

Our top podcast in April was ‘Episode 48: Improv Anonymous’ with Kyle Sharpe ‘19. It had more 60 downloads. Did you listen to it yet?

HOW DID WE DO WITH OUR PODCAST THIS MONTH?

There were 408 total downloads of our podcast in April with almost 3,500 all time.

Most subscribers are in the United States and listen via Apple podcasts (38%).

You can listen to the UNH Podcats anywhere.

Podcast Stats for April 2019

We’re available on iTunes, Google Play, Stitcher, and Spotify. Subscribe today!


#THISISUNH

The Instagram Takeovers are finishing up for the semester but we’re still having fun! Thanks once again to Christine Speranza ’19 for leading this project and getting students to talk about their UNH experience in their own real and authentic way.

Meet Gemstone Kirimi ‘19 :


HOW DID WE PERFORM BRAND WISE LAST MONTH?

Overall, the UNH brand performed remarkably well on Social and Digital Media in April 2019. Here are the numbers:

April 2019 Mentions
April 2019 Engagement

😺 OTHER APRIL HIGHLIGHTS . . . .

UNH Alumni:

The largest reach occurred on the UNH Alumni Facebook Page for UNH Reunion with 782 engagements, 506 reactions, and a reach of 8,741.

UNH Students:

The best post from our UNH Students social media accounts in April came from the UNH Students Facebook Page. It collected 1,036 engagements, 10 shares, and had a reach of 9,139.

Top post on UNH Students Facebook for April 2019

Thank you for reading this month’s analysis of social media and top posts at The University of New Hampshire. For more, please visit unh.edu/social.

Written by Jason Boucher, Captain of #UNHSocial. 🐾