DeeplinkSF Explores The Brave New World Of Inter-Connected Apps
Today’s fastest-growing companies are expanding their footprint in the mobile economy by inserting their services into other apps: Take Uber’s “Book a Ride” button in Google Maps, OpenTable’s “Make a Reservation” button in Yelp, or Instacart’s “Buy Ingredients” button in Yummly.
Mobile developers aren’t just building individual destinations for users — they’re building apps as services and empowering third-party developers to integrate those services via API affiliate programs and deep links.
What emerges is a vastly more connected app market, where users “flow seamlessly from need to need, serviced in each state by a particular application without having to pull back, choose a new app, and then dive back in,” says John Battelle, an author and founder of Federated Media.
Sessions will explore unanswered questions about the future of inter-connected apps. Will a single interface emerge where we consume all our apps? Will we need to download an app to utilize its services? How will the economics of app partnerships evolve?
Among the topics we plan to explore:
- Leveraging APIs to elegantly integrate mobile services into a common interface
- The economics behind today’s app partnerships
- Cross-app conversion tracking
- …and much more
Join attendees from Pinterest, Nike, Apple, Hotel Tonight, Lyft, Airbnb, OpenTable, Facebook, Twitter and many more.
Request an invite on the conference page at deeplinksf.com.