Countering COVID-19 through the power of public-private partnerships

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A Facebook post urging users in Sierra Leone to seek malaria care if they have a fever. / Breakthrough ACTION

Absent a vaccine, much of the world relies upon the practice of broad-scale public health practice and preventive behaviors as powerful defenses against COVID-19. The need has never been greater for USAID to promote long-lasting healthy practices and reduce risks through social and behavior change programs.

Partnering with private companies is important in realizing this work during the “new normal.” Public-private partnerships have opened up access to digital platforms that facilitate change and amplify outreach to much larger audiences.

Businesses are often eager to work with public government entities in these types of efforts because it benefits them and it benefits their existing — and potential — clients. Beyond growing their client base through increased exposure, businesses build goodwill and strengthen their reputations when they align with governments in the search for solutions to the world’s most pressing problems. …



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