UT Startup Shop Swayy Simplifies Finding the Perfect Outfit for Any Event

From swimsuits to business suits, shopping for the perfect outfit can take hours of Pinterest scrolling, website scouring and trips to multiple stores. Shop Swayy (Swayy for short) helps women find the perfect outfit effortlessly, delivering bold looks that inspire confidence and compliments. Founded by two tenacious UT ladies, Swayy is the answer to the outfit-selecting dilemma faced by college women every weekend.


Swayy offers an efficient way to browse all of the hottest looks by theme or event, so that choosing an outfit is fast and easy. With this streamlined platform for fashion, women can find great looks efficiently and spend more time on things they truly care about. With more than 70,000 page views since the site’s launch in January 2018, Swayy has ambassadors at 21 college campuses and is working on expansion. They just earned a chance to compete at TechCrunch’s Disrupt SF — a goal they had set for themselves over the next three years suddenly materialized in months. After competing against thousands of other student startups, the Swayy team was one of three chosen to participate in the Red Bull Launch Institute this summer, which culminates with a chance to pitch at Disrupt SF.

Founders Clio Harralson and Rajya Atluri are no strangers to entrepreneurship. They are both studying Business Honors at McCombs, are in Plan II and have complementary minors of management information systems (MIS) and Entrepreneurship, respectively. The close friends attribute their entrepreneurial spark to a McCombs Honors Entrepreneurship and Innovation class with Dr. Hannah, who remains an important mentor and advisor for their growth. The team also utilizes the Herb Kelleher Center on campus — from startup workshops and networking events and eventually the two were chosen as the 2018 Herb Kelleher Center Summer Fellows. They met with the HKC Lawyer-in-Residence for advice on legal nuances of beginning a business and discovered the opportunity for the RBLI through a Herb Kelleher Center newsletter. Through the Summer Fellows program, the team gained working space at Capital Factory and access to a growing network of innovators and investors.

Co-founders Rajya and Clio

Being chosen for the RBLI and TechCrunch Disrupt SF opportunity was a dream come true. Co-founder Clio says, “I was at the beach with my family, and they kept telling me to get off my phone, but they didn’t realize that I was on my phone because I’d just found out about the Red Bull Launch Institute! My family was so excited and encouraging, which made the news even better!”

We’re excited to see what BIG things come next for Shop Swayy. Check out their website or follow them on Instagram @shop_swayy to find your next perfect look.