Most of what has been talked about at UXAlive Berlin 2018!

UXAlive Berlin 2018 was held on 4–5th of October at GLS Campus Berlin and welcomed more than 150 attendees during two days.

Mustafa Dalcı, Founder of Userspots, Co-founder of IoX Digital

There was a spectacular lineup for both conference and workshop day. On the first day of the event, we started with the opening and welcoming speech from Mustafa Dalcı who is the founder of Userspots and co-founder of IoX Digital.

Mustafa mentioned about Innovation Studio. When experience, service design, product design and prototyping are on the stage, the whole world is demanding DESIGNERS. Designers are the main actor of these processes.

Well, what do you think about the innovation designers? and what do they need to know? Mustafa focused on these issues. They should be surrounded with Technology, Business and Design. He continued his talk with Rating Economy as sharing some examples from Yelp, Uber, Amazon and booking.com. He also gave some rating tips to the attendees.

3 Tips for Rating: Promote the Positive, Take It Quick and Use It in Real Life
Vadim Grin, Senior Product Designer at Groupon

Our second speaker was Vadim Grin who works as Senior Product Designer at Groupon. Vadim talked about becoming a super professional and successful Digital Product Designer as focusing not only visual communication but also Psychology, Writing, Business Analysis etc.

His secrets were

  1. “Focus on product not design.” — best outcomes come with sticking your nose everywhere.
  2. “Never stop asking. Be a user’s advocate and a business analyst.” — any good interface doesn’t raise questions, It only gives answers.
  3. “Pixels still matter!”
  4. Master copywriting to improve design.
  5. Leverage the power of storytelling
  6. Reach the highest quality with iterative approach
  7. You need a plan
  8. When lost, go for minimalism
Dr. Carmen Martinez, VUI Designer and Researcher at Computer Futures

Our next speaker was Dr. Carmen Martinez. She is VUI Designer and Researcher at Computer Futures. Carmen’s talk started with “Conversational UX Design Approches”. There are differences between Text-based Conversational UX Design and Voice-based Conversational UX Design such as Textual Interaction turns to Verbal Interaction, Iconographic Social Aspects to Verbal and Non-verbal Social Aspects.

She also mentioned about what is “Conversational UX Design” and its linguistics to improve user experience and considering linguistic approaches to how we might ameliorate challenges that are currently faced in voice-based product design and research.

Noelle Ghanem, Senior UX Designer at Ada Health

Our following speaker was Noelle Ghanem who works at Ada Health as Senior UX Designer. Noelle started her talk with design systems where we expect things earlier, faster and clearer.

And why we prefer to do it? Design System is scalable, saves our hours/days, increases productivity and collaboration, improves the quality. She continued with Design for short attention spans: You have less than a second! and shared her secrets.

Lastly, Noelle shared her list to design for the age of immediacy:

  1. Design systems
  2. Design for short attention spans
  3. Design experiences and memories
  4. Use (new) technologies intelligently
  5. Save people time
  6. Embrace errors
  7. Give your users control
Luky Primadani, UX Designer & Researcher at FlixBus

Our fifth speaker was Luky Primadani who is the UX Designer & Researcher at FlixBus. She told her journey as UX professional in driving user-centricity and enabling the process in the product development cycle.

Luky continued with their User Centric Design Framework which includes discovery, design, deliver, measure and measuring all these steps over and over again. BUT WHY User Centric Design Framework? In order to ensure great user experience, make data driven decisions, increase effectivity in achieving its purpose. Then, Luky continued with the UX Maturity Stage that taken 1.5 years to implemented in FlixBus, and how this UX Maturity Stage journey changed their services provided.

Reto Laemmler, Co-founder and CEO of TestingTime

Our speaker Reto Laemmler who is Co-founder and CEO of TestingTime started to talk about the challenges might be faced in a small-medium size companies while number of the team members are increasing. Therefore a change is a must to relign everyone and measure urgent needs. Reto mentioned about North Star Metric. It is like OKR (Objects and Key Results) without the project management part. North Star Metric measures the value you to deliver your customers. Then he gave an example; North Star Metric is total time spent reading on Medium or number of questions answered at Quora.

Martina Mitz, UX Psychologist, Strategist and Designer

Our next speaker was Martina Mitz. She is UX Psychologist, Strategist and Designer. Her talk was about UX Charlatans and 9 Symptoms of them. Symptom #1: Only Users are important! We have two domain as User and Business. We are not able to breake the balance between them. Otherwise we are getting lost in User Research and not creating valuable outcomes, dismissing business/stakeholder needs, pains or questions.

Symptom #5: Mask It with Jargon UX Charlatons tend to hide behind jargon and love buzzwords like MVP, Agile and Design Sprint, concentrate on “What?” rather than “Why?”, feel more expert-y / raises their ego, when no else understands them.

Steffi Husslein, Professor in Interaction Design at the Institute Industrial Design, University of Applied Sciences Magdeburg-Stendal in Germany

Our next speaker was Steffi Husslein who is Professor in Interaction Design at the Institute Industrial Design, University of Applied Sciences Magdeburg-Stendal in Germany. In her talk, she started with that Mobile Augmented Reality … an old story told anew … augmented and eyebased interaction are developed since the 70s, but now augmented reality became mobile, performant and suitable for daily use. From now mobile augmented indoor services are designed under new UX approach.

The future potential is shown based on student innovations from the master interaction design process. Designing the User Experience with interactive visionary prototypes, as augmented bedcovers, avatars or learning systems.

Steffi told that the challenge was to design helpful mobile real time-generated interactive services and products? Then, she shared real cases with us.

Lina Kononenko, Product Designer at DeviantArt / Wix

Lina Kononenko is a Product Designer at DeviantArt / Wix. In her talk, she started with the reasons of global user research as Big Product Changes, Key Market Research, Unexplainable Changes. And where should we go through? Countries you care most about, qualitatively different markets and easiest locations.

Lina also gave some research advices us to figure out how to communicate the changes we’re making to users.

Erik Pfannmöller, CEO and Co-founder of Solvemate

Our next speaker was Erik Pfannmöller, he is CEO and Founder at Solvemate. He started with mentioning about Solvemate that narrows down the number of possible solutions by asking smart multiple-choice questions.

What is the core of a chatbot? Algorithms!

1.Frontend Algorithm: Dynamically generates the flow, that automatically optimizes.

2.Backend Algorithm: Enables efficient maintenance.

Then, Erik shared the 5 lessons learned himself. #1. Not every org. qualifies like high volume, inbound support per team and repetitiveness of requests. #2. Set Goals such as I want to reduce my contact ratio by 15% in 6 month or to grow revenue by 50% without further hiring. #3. Calculate ROI.

Initial setup costs +Gains from live phase-Costs from live phase = ROI

#4. Integration is key. #5. Go live fast & iterate: See what users really want and incrementally add additional solutions.

David Vogel, Executive Director, Experience Design (Europe) at AKQA

Our final speaker was David Vogel, who is Executive Director and Experience Design (Europe) at AKQA. Every large brand in the world understands by now how crucial UX design is. Over 75% of the biggest companies identify customer experience as their top priority. But do we still have our priorities straight? So does the future of experience design lie in more apps, more personalisation and more data capture? Or is it time for a radical rethink?

Then he continued with discovering how new technologies such as blockchain, IoT and AI, combined with new business strategy tools like the Value Proposition Canvas and Purpose Driven Innovation turn UX/CX into an increasingly strategic discipline that can help increase the authenticity, social inclusivity and relevance of digital products and ecosystems to improve society.


Reviews of Speakers and Workshop Coordinators

Martina Mitz

It was my first time presenting at UXAlive! Berlin. I was really glad to be a part of this wonderful happening and to get to meet so many motivated people! The latter was possible, as opposed to other, bigger conferences probably because of the limited number for attendees — the conference was kept intentionally smaller but in therefore a more familiar atmosphere, which was a great experience. Having given a presentation on the first day — I felt the sincere motivation of people on the second day, in my workshop, which is the best driver for success!

The content of the talks was very diverse regarding the different levels of complexity of the presented cases. There was something for everyone — from design process to Communicational UX and even in the more basic topics there was something new even for the most seasoned professionals — a great mixture of content and presenters!

What strikes me as very positive, was the price for the tickets, which were completely sold out a couple of days before the event. The lack of lunch, was probably one of the reasons, why the prices could be so affordable and I really find this alternative organisation much better! There were cookies, cakes and fruits throughout the conference day, so no one starved, but I am sure everyone left with quite a fulfilled brain :)

Lina Kononenko

UXAlive conference was fully about incredible experiences. Variety of topics and speakers made this event truly diverse and multidimensional. It allowed to rethink different methods, to see what’s in high demand right now and what’s the most important, to get astonishing insights from different companies approaches and perspectives. Also, UXAlive gathered UX professionals from all over the Europe that was a basis for truly inspirational networking. I was so excited to become a part of this incredible event!

Cristina Santamarina

It was a pleasure to organise a chatbot workshop at UXAlive! The organisation was great, knowing that everything was taken care of (from travel planning to communications to materials in the room) allowed me to focus on my presentation. The attendees were a perfect bunch of creative professionals, who made good questions and participated with enthusiasm. Thanks a lot!

Yuval Keshtcher

It was breathtaking to see UX design leaders from all over the world participation in my UX writing workshop and collaborating. The level of the workshop relies solely on the participator’s assignments, and in UXAlive it felt like all of the members of the workshop, I included, was getting a lot of useful professional value out of the highly professional discussions. Thanks for the invitation, I’ll see you around next year!

We are so pleased to welcome all our attendees and speakers. Hope to meet you on the following conferences. You may check uxalive.com for updates.