Not all design problems are product design problems. Often we use research questions as a way to establish a framework for decision-making or design as a means to reorient complex organizations, one conversation at a time. Some projects require weeks or months because the challenge isn’t generating ideas or artifacts quickly, but turning insights into lasting habits and sustainable processes.
…ur empathy in terms of your own product or service, you are potentially looking in the wrong place. Design is about solving problems, and if you are paying attention solely to the experience of your design, you run the risk of ignoring the problem it is intending to solve.