Smartphone usage is highest among teenagers and people in their early 20s. And it’s at this crucial time when virtuosity in a musical instrument can be attained. At current rates of device usage, most young people will burn through the famous 10,000 hours Malcolm Gladwell associated with becoming an “elite pianist” over the course of the next decade. How many virtuosos will we lose in the years ahead if device use among young people continues to grow apace?
Not all design problems are product design problems. Often we use research questions as a way to establish a framework for decision-making or design as a means to reorient complex organizations, one conversation at a time. Some projects require weeks or months because the challenge isn’t generating ideas or artifacts quickly, but turning insights into lasting habits and sustainable processes.