It’s your morning commute. Look around you; most people are heads-down, looking at their phone, whilst at the same time ordering anything from coffee to a train ticket. They are semi-aware of their surroundings and hooked within a messaging communication application window of some type on their device. Messaging windows are everywhere, and the rate of use and number of options available are both intensifying.

Whether we like to admit it or not, messaging interaction platforms are contributing to most of our daily mobile screen time. …