UX writing challenge: Day 1

Flight cancelled

Photo by Marco López on Unsplash

The challenges are given by Daily UX Writing one can subscribe to them to receive a challenge daily over email.

Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly cancelled due to bad weather.

Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max

Points to keep in mind

1. Empathy: Express empathy towards the traveler’s situation by acknowledging the inconvenience caused by the cancellation.
2. Actionable information: Clearly communicate what the traveler needs to do next, such as rebooking their flight or seeking assistance.
3. User-friendly design: Consider the visual presentation of the message, ensuring it stands out and is easily noticeable

Initial iteration

Initial idea for the challenge

Feedback

I got feedback from the UX writing community. Let’s see what they said!

Feedback

I also broke the max character limit for the challenge 🥲. Now it’s time to restructure my copy.

Updated copy

Updated Copy

1. The copy conveys direct message to the user giving an apt reason for flight cancellation.
2. Satisfies the character limit for the challenge.
3. Gives a visual cue (rainfall).
4. Prompts the user to take the right action.

Feel free to comment with your views on my challenge, criticism is appreciated as it will help me hone my skills 🙌🏻.