Breathometer and Uber tackle drunk driving

A couple weeks ago, a new report was released in partnership with Mothers Against Drunk Driving (MADD) that revealed that when empowered with more transportation options like Uber, people are making better choices that save lives. We saw that in California and Seattle, both drunk driving arrests and crashes fell significantly since the arrival of Uber. Nowadays more and more companies are emerging to help make drunk-driving crashes a thing of the past.

Breathometer, the leader in breath analysis technology, has built the world’s first portable breath analysis platform in order to help people make smarter decisions and save lives. If the name sounds familiar to you, it’s probably because you’ve seen them on the popular reality TV show “Shark Tank”. Breathometer products–which are available in both US and Canada–recently conducted over 1 million tests in the last 9 months and integrated Uber into their app using the Uber API. Since then, the team has seen some phenomenal results from the integration.

“Including Uber in the Breathometer app was a simple decision. It was one of the most frequently requested features from our early customers. We have a growing customer base located in rural, suburban and urban environments. Having to call a friend or schedule a cab isn’t always an easy choice. Access to a dependable and on-demand ride solution directly from the app for anyone that has been consuming alcohol is critical.”
— Charles Michael Yim, CEO of Breathometer

Breathometer and Uber team up to tackle drunk driving

Breathometer provides a series of ways to help their users make the right decision, which include both the “Stay Near By” and “Get Home Safe” feature.

Breathomer’s “Get Home Safe” option actually generates 4x more usage than “Stay Nearby” with over 18,000 activations in the last 9 weeks alone. The team saw users take advantage of the feature throughout the week, but noticed an increase in the number of users using the feature Thursday through Saturday. (Note: Thursday data includes Thanksgiving and Christmas).

There are two ways to access the Get Home Safe feature. The easiest way to access the feature is directly through the app, while the other is triggered when a user blows a 0.04 BAC or more (legal limit is set at 0.08 BAC) to further ensure that they can make the right decision early on. Once the screen appears, the user has a choice to select from one of the following options: Call a cab, call a designated driver, or get an Uber.

42% of users visited the “Get Home Safe” screen

Over 42% of users visited the “Get Home Safe” screen, when they blew a 0.04 BAC or higher. (Note: This does not include users who get to that screen through alternate methods)

54% of those users who got to that screen, chose Uber as their safe ride home

Since the launch of the Uber integration 9 weeks ago, over 54% of those users who got to that screen, chose Uber as their safe ride home over the other two options.

With more and more users using the Get Home Safe feature, we know that people are making the right choice to avoid drinking and driving. In the last 9 weeks, over 1,700 users have already been sent to the Uber app, right from the Get Home Safe screen. That’s why the team at Breathometer has recognized Uber as one of the primary reasons that they’ve seen a 40% increase in user engagement. Integrations like Uber and Breathometer, are empowering people with the information they need to make smarter choices and avoid drinking and driving.

High returns for minimal work

Here’s what the team had to say about their experience when working with the Uber API.

“Integrating the Uber API into the Breathometer apps for both Android and iOS was a breeze. Thanks to Uber’s dead-simple-yet-powerful REST API it took us almost no time to plug in (in both Java and Swift) enhanced features that let our customers know how far the nearest Uber was before they even touched the screen. And Uber’s deep-linking helped us not waste time and just focus on our app while knowing users would be smoothly handed over to the Uber app for one-tap ride ordering. And since it was all using REST, reporting to our analytics services concurrently was a snap.”
— Daniel Shein, Mobile Development Lead at Breathometer

Uber and Breathometer’s commitment to you

Uber and Breathometer want to make sure that a safe-ride is always within reach. That’s why Uber is giving out free rides (up to $20) to all new users who want to try out Uber. Simply type in the promo code below into your app and you’re ready to go:

Promo code: breathometer

What if you’re already using Uber? Breathometer is giving out 100 free rides (up to $20) to the first 100 people who use Uber through the Breathometer App. To use this discount, simply type in the promo code below into your app:

Promo code: breathometer20

Last but not least, we have one more big surprise for you. For the first time ever, Breathometer is giving out a 10% discount on both the Original Breathometer and Breeze the wireless smartphone breathalyzer through March 7, 2015. The same promotional code will also give you a discount on their Breathometer products through BestBuy.com. Learn more about the offer and the promo code for your own Breathometer product here.

To get updates from the Uber Developer team in the future, follow our publication on Medium or follow us on Twitter.

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